By Max Klein, Marketing Coordinator
25 Things That Impact Your Exposure (And How To Fix Them)
Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments.
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.
15 Things to Consider Before Starting a Small Business Blog
When Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day.
That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.
What does web accessibility mean and does it apply to small businesses?
In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled.
The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses.
ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.
55 SEO Statistics About Small-Business Websites
We see it alot. The small business with a neglected web presence where updates to content on the site are made from time-to-time to include new products or services, or add or remove a team member, but a real content audit and review for search engine optimization (SEO) is rarely considered. Sadly, SEO is probably the single most important marketing tactic small businesses can adopt. If you're a small business serving your local community, wouldn't you want to show up as a top result when potential new customers are looking for your products or services online?
If you're not yet convinced that SEO is worth the investment of time and budget, consider this slew of stats collected by the folks at Milkwhale:
12 Key Elements Your Website Homepage Should Include
A great website homepage is built with intent and designed to serve different audiences. Think about how and why visitors may come to your website. There will be those seeking to find a solution to their problem, hoping your product or service does the trick. But there will be visitors who are still researching and gathering information as well. Your homepage will also need to help job seekers, vendors, and potential business partners find their way around, too.
A great homepage incorporates elements that will attract traffic, educate a variety of visitors, and invite conversions. These elements move visitors from "just looking" to completing their desired task and submitting a contact form and becoming a lead. Or if you're selling online, these elements will help shoppers with completing a sale and becoming a customer.
If you have a small business website, you should be using Google Analytics.
Your website is not just a digital billboard for your business, nor is it simply your online calling card. It can be an amazingly nimble marketing tool for discovering key insights about your prospects, leads, customers and can be leveraged to attract, retain, and delight visitors at every stage of the buyer's journey. But how do you begin to gain important insights about your website content? We've found a great infographic guide for that.
How do you get quality backlinks to your web content?
As difficult as producing great content can be, it can be even more difficult to get quality backlinks to it to boost web traffic and SEO. But it's worth the extra effort involved.
"Backlinks" are links back to your web content from other external websites. Despite the many changes announced by Google lately, backlinks are still considered one of the most important SEO ranking factors.
Keep in mind, not all backlinks are quality links that help your content. Some low-quality backlinks may actually hurt your website's page rankings*.
The first step to quality backlinks is producing quality content.
Q: What’s the best strategy for old blog content and using it to bring new traffic to your website?
A: Conduct a simple content audit.
If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?
According to SEMbyotic, a digital marketing agency serving enterprise clients, you should conduct a simple content audit. Here's how they break it down in the following infographic:
Google recently announced their "mobile-first" indexing. Is your website ready?
Any time Google makes a change to the way websites are indexed and ranked, feathers get ruffled and there's a bit of a "the-sky-is-falling" response. But no need to fret. With every change to made by Google, we've actually seen opportunities and improvements that deliver better results and better user experiences for consumers. So change is good.
That said, this means that there's some new attention to be paid to your website to ensure that you're truly optimized to reap the most benefit from this latest decree from the Googledom.
12 Easy Ways to Improve Your Content Marketing and SEO Game
Content marketing is really just engaging and nurturing your customers and online communities by providing them relevant, valuable content on a consistent basis. If done well, content marketing attracts potential customers to your business and creates brand affinity. For content marketing to really be effective, marketers will need to understand their customers' and communities' behaviors and motivations and be able to put their customers' needs first.
Also important and closely related, search engine optimization, or SEO, is the practice of increasing the quantity and quality of your website traffic through organic search engine results. Content marketing and SEO go hand-in-hand. Digital marketers and website managers continually refine their content based on SEO objectives and strategy and likewise, adjust their SEO strategy and tactics based on the performance of their content. Here's how to get the most out of your content marketing and SEO efforts: