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Guest Post by Artur Meyster, Chief Technology Officer, Career Karma  Start-up Challenges? Consider Outsourcing Your MarketingIf you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities. You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.
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Guest Post by Ashley Wilson, Freelance Writer  How to Provide the Personal Touch in Five Easy StepsIf there's one thing that suffers under automation, it's how cold and impersonal technology can be. Sure, we can use AI and data mining to provide a tailored shopping or search experience. But how often do you feel like the companies and websites you visit really care about you and your needs? Unlike B2B marketing, which focuses on addressing problems and directing solutions based on the needs of a business, digital marketing to consumers requires folding your audience into your story in a way that allows them to create an emotional attachment to your brand.
By Julee Klein, Marketing Consultant & President  Yes, You Really Need a Google My Business Listing and Here's Why:Given the current economic climate amidst the COVID-19 pandemic and extended shelter-in-place orders, there has never been more people online. As a small business owner, it's never been more important to update and manage your digital marketing assets such as your website and online directory listings. It's truly is mission critical that your business can be found online via search engines including Google, Bing, Yahoo, etc. Of these directory listings and search engines, your Google My Business (GMB) listing is the most important one to set up and maintain. Why? As Search Engine Land reports, more than 50% of Google searches end without a click to a website via a click on an organic or paid search result.
Guest Post by Joe Peters, Freelance Writer  Drive Traffic to Your Small Business Website for LessLead generation is one of the most important parts of any business strategy. If you’re not collecting leads, then you’re not gathering opportunities for sales. That means that your bottom line will quickly begin to suffer. Unfortunately, for a lot of business leaders and marketing experts, it can be challenging to track down new and reliable ways of generating leads regularly. That’s why we’ve put together this quick go-to guide for some of the most successful methods any business can use. Whatever industry you’re in, and whoever your target market might be, you can use the following strategies to boost your lead generation strategy.
By Max Klein, Marketing Coordinator
25 Things That Impact Your Exposure (And How To Fix Them)
Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments.
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.
By Julee Klein, Marketing Consultant & President  15 Things to Consider Before Starting a Small Business BlogWhen Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day. That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.
By Julee Klein, Marketing Consultant & President
The Scoop on Keeping Your Small Business Customers Happy and Engaged
Small business owners and savvy marketers know that in order for your promotions and sales efforts to be most effective, you should know as much as possible about your potential customer; what their habits are both online and off, their income, commute habits, communication preferences, etc.
This all helps paint a picture of their needs, and helps you determine at what point your products or services could be of use to them. This type of personalized data on your customer is incredibly valuable, and one of the reasons why big data is such a rapidly growing market.
Yet for most small businesses, finding the right customer at the right time using snippets of demographic and other consumer behavior data can be time consuming and hit-or-miss. Even the best, most thoroughly researched marketing campaigns only convert a small percentage of their target audience.
By Julee Klein, Marketing Consultant & President
Customer engagement begins with your logo.
A number of our small business clients come to us because they need a better web presence or want to begin marketing their business online. We hate to do it, but sometimes we have to pump the brakes, take a step back and discuss their branding. For most small businesses, "branding" may consist of their logo and perhaps a small set of preferred colors, and maybe, if we're lucky, some defined fonts and images.
But the importance of your small business' logo cannot be overstated. The logo is often the first interaction and subsequent reaction a new prospect experiences when discovering your business. So the important question is: does it send the message you want to communicate about your company?
By Andrew Hansen, Copywriter  What is a Lead Magnet and Why Every Small Business Needs OneIn the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder. By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients. Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:
By Julee Klein, Marketing Consultant & President
9 Statistics About Online Consumer Behavior to Consider Before Starting a Digital Marketing Campaign
As a small business owner, deciding where to spend our marketing budget can be a challenge. On the one hand you may want to be everywhere and not miss an opportunity to woo potential customers. On the other hand, you need to be strategic about your digital marketing spend to ensure you squeeze the most marketing juice out of your campaigns.
So how do you discover where your potential customers are hanging out online and how do you engage them there? Luckily we've found some great data to share... |
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