By Andrew Hansen, Copywriter
What is a Lead Magnet and Why Every Small Business Needs One
In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder.
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:
9 Statistics About Online Consumer Behavior to Consider Before Starting a Digital Marketing Campaign
As a small business owner, deciding where to spend our marketing budget can be a challenge. On the one hand you may want to be everywhere and not miss an opportunity to woo potential customers. On the other hand, you need to be strategic about your digital marketing spend to ensure you squeeze the most marketing juice out of your campaigns.
So how do you discover where your potential customers are hanging out online and how do you engage them there? Luckily we've found some great data to share...
What do you do if your social following has plateaued or dropped off?
We have a lot of empathy for our small business clients who are struggling to make an impact on social media. It can be a challenge to devote time and resources to managing your social channels. It can be even harder to continue to tread that social water if you're not seeing results in the way of an increase in followers or engagements.
But if your primary focus on social media is worrying about content ideas and what to post, you may be missing out on opportunities to engage your followers and grow your communities. Here are six things you should be doing on social media besides posting your own content to help you be more a efficient and effective social media marketer:
How to Raise Prices without Losing Customers
If you've been in business for awhile, eventually you face the reality that at some point in time you will need to raise your prices. Usually external forces are at play - either your suppliers have raised theirs or other costs of doing business have increased. Clearly, this is not the most pleasant aspect of small business ownership, but a reality nonetheless.
So how do you go about raising your prices without risking sales volume and loyal customers? ValPak offers some valuable insights and data points to consider: