​By Julee Klein, Marketing Consultant & President​

Any time Google makes a change to the way websites are indexed and ranked, feathers get ruffled and there's a bit of a "the-sky-is-falling" response. But no need to fret. With every change to made by Google, we've actually seen opportunities and improvements that deliver better results and better user experiences for consumers. So change is good. 

That said, this means that there's some new attention to be paid to your website to ensure that you're truly optimized to reap the most benefit from this latest decree from the Googledom.

​By Julee Klein, Marketing Consultant & President​

Content marketing is really just engaging and nurturing your customers and online communities by providing them relevant, valuable content on a consistent basis. If done well, content marketing attracts potential customers to your business and creates brand affinity. For content marketing to really be effective, marketers will need to understand their customers' and communities' behaviors and motivations and be able to put their customers' needs first. 

​Also important and closely related, search engine optimization, or SEO, is the practice of increasing the quantity and quality of your website traffic through organic search engine results. Content marketing and SEO go hand-in-hand. Digital marketers and website managers continually refine their content based on SEO objectives and strategy and likewise, adjust their SEO strategy and tactics based on the performance of their content. Here's how to get the most out of your content marketing and SEO efforts:

​By Julee Klein, Marketing Consultant & President​

All the time and attention you put into your website design and content development can be sabotaged by any number of technical search engine optimization (SEO) issues. Some SEO issues  can do more harm than just lower your website’s ranking, they may make actually make your site invisible to Google and other search engines.

Through years of experience and testing, ToTheWeb has identified 21 website SEO issues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver the best possible search results in Google and other search engines.