55 SEO Statistics About Small-Business Websites
We see it alot. The small business with a neglected web presence where updates to content on the site are made from time-to-time to include new products or services, or add or remove a team member, but a real content audit and review for search engine optimization (SEO) is rarely considered. Sadly, SEO is probably the single most important marketing tactic small businesses can adopt. If you're a small business serving your local community, wouldn't you want to show up as a top result when potential new customers are looking for your products or services online?
If you're not yet convinced that SEO is worth the investment of time and budget, consider this slew of stats collected by the folks at Milkwhale:
Additional tips on search engine optimization:
Provide relevant, valuable content.
Google has made it clear that the biggest, most important factors for ranking are content value and search relevance. So first and foremost focus on delivering valuable, relevant content for your new website visitors and customers. Also, consider those homepage must-haves to prevent avoidable bounces away from your site.
Site speed matters. A lot.
With the rise of mobile browsing, and mobile visitors typically making up 50% or more of site visits (depending on industry) your website will need to load in two seconds or less. For every one second delay, conversions (aka sales) will drop by seven percent. If your website is heavy on images and video be sure that you are compressing those images to optimize file size. There are tools available online like TinyPNG where you can simply upload a file to compress.
Don't ignore the importance of having a mobile-responsive website.
There's a big difference between a mobile-friendly website and a mobile-responsive website. Be sure your website is the right kind of mobile website for your small business. But whatever you do, don't ignore the importance of a small-business website that provides a good, valuable user experience for your mobile visitors.
When it comes to SEO, you won't get very far without Google Analytics.
Google Analytics is a free tool that can provide a wealth of information and insights at your fingertips. Trust us when we say, once you set up your free account and implement on your small business website, Google Analytics will quickly become indispensable. No matter what questions you have about your website’s performance, it’s likely that the answer lies within Google Analytics. The knowledge you gain will allow you to make continuous improvements to your website’s layout and content, ensuring it becomes a powerful and effective tool for reaching your business objectives.
Make a list and check it twice - per month.
There is no set-it-and-forget-it approach to SEO. Develop a flexible plan to be sure your search engine optimization efforts are evolving and your team is making continual improvements. We have a handy SEO checklist that may help.