Julee Klein Marketing
  • Services
  • About
  • Contact
  • Blog
  • RESOURCES
  • Privacy Policy

Ideas, information, and tips for using marketing powers for good.

Is Your Logo Color Sending the Right Message About Your Small Business?

9/28/2019

5 Comments

 
By Julee Klein, Marketing Consultant & President
Logo Colors and Your Small Business Brand

Customer engagement begins with your logo.

A number of our small business clients come to us because they need a better web presence or want to begin marketing their business online. We hate to do it, but sometimes we have to pump the brakes, take a step back and discuss their branding. For most small businesses, "branding" may consist of their logo and perhaps a small set of preferred colors, and maybe, if we're lucky, some defined fonts and images. 
But the importance of your small business' logo cannot be overstated. The logo is often the first interaction and subsequent reaction a new prospect experiences when discovering your business. So the important question is: does it send the message you want to communicate about your company?

Read More
5 Comments

Homepage Must-Haves for Your Small Business Website

8/2/2018

1 Comment

 
​By Julee Klein, Marketing Consultant & President​
Homepage Must-haves for your website

12 Key Elements Your Website Homepage Should Include

A great website homepage is built with intent and designed to serve different audiences. Think about how and why visitors may come to your website. There will be those seeking to find a solution to their problem, hoping your product or service does the trick. But there will be visitors who are still researching and gathering information as well. Your homepage will also need to help job seekers, vendors, and potential business partners find their way around, too.

A great homepage incorporates elements that will attract traffic, educate a variety of visitors, and invite conversions. These elements move visitors from "just looking" to completing their desired task and submitting a contact form and becoming a lead.  Or if you're selling online, these elements will help shoppers with completing a sale and becoming a customer.

Read More
1 Comment

Creating Infographics to Complement Presentations

4/18/2018

0 Comments

 
Guest post by Payman Taei, Visme.co Founder
Infographics Statistic

Elevate your presentation engagement with complementary infographics.

It's no secret that different types of marketing collateral serve very different purposes, particularly when it comes to informing and educating your audience.

​Sometimes people don't want to read a long piece of content. They'd like to see the same information expressed visually in the form of an infographic, presentation, or even a video. Let's face it, recent studies show that these types of visual content typically outperform more traditional forms of marketing communications.

Read More
0 Comments

Brand Identity for Small Business

3/24/2018

2 Comments

 
​By Julee Klein, Marketing Consultant & President​
Brand Identity for Small Business

Cut through the clutter with a clear brand identity for your small business.

Running a small business is like a never-ending game of whack-a-mole. New business owners face many challenges on all fronts. As a result, it can be difficult for small business owners to get in the marketplace and distinguish themselves from the competition – or maintain their competitive advantage. Effectively and consistently presenting your business to your market and drawing the right, positive attention to your products and services is imperative. 

Simply developing a logo is not a enough. You need a clear and consistent brand identity.

Read More
2 Comments
    Picture

    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
    ​


    Categories

    All
    Brand Identity
    Content Marketing
    Digital Marketing
    Email Marketing
    Event Marketing
    Graphic Design
    Marketing Strategy
    Project Management
    SEO
    Small Business Blogging
    Social Media Marketing
    Startup Strategy
    Web Design
    Writing

    RSS Feed


    Tweets by JKMktg

Services

Content Marketing
Digital Marketing
Email Marketing
And more...

Company

About
The Team
Privacy Policy

Support

Contact
Blog
Resources
Read our Reviews on HubSpot’s Agency Directory
JKM orange logo
© 2019 Julee Klein Marketing LLC
​ALL RIGHTS RESERVED.
  • Services
  • About
  • Contact
  • Blog
  • RESOURCES
  • Privacy Policy