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Ideas, information, and tips for using marketing powers for good.

Blogging Statistics and Trends for Small Business Owners

3/30/2021

1 Comment

 
By Julee Klein, Marketing Consultant & President​
Blogging Statistics and Trends for Small Business Owners

The State of Small Business Blogging in 2021 and Beyond

If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.

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4 Cost-Effective Ways To Improve Your Lead Generation Strategy

4/28/2020

11 Comments

 
Guest Post by Joe Peters, Freelance Writer
JKM Blog Lead Generation Strategy Fish in a Net

Drive Traffic to Your Small Business Website for Less

Lead generation is one of the most important parts of any business strategy. If you’re not collecting leads, then you’re not gathering opportunities for sales. That means that your bottom line will quickly begin to suffer. ​​​
Unfortunately, for a lot of business leaders and marketing experts, it can be challenging to track down new and reliable ways of generating leads regularly. That’s why we’ve put together this quick go-to guide for some of the most successful methods any business can use. ​
Whatever industry you’re in, and whoever your target market might be, you can use the following strategies to boost your lead generation strategy. ​

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Silly SEO Mistakes That You Might Be Making on Your Small Business Website [Infographic]

4/6/2020

3 Comments

 
By Max Klein, Marketing Coordinator
Silly SEO Mistakes That You Might Be Making Illustration Website Warnings on a Desktop

25 Things That Impact Your Exposure (And How To Fix Them)

Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments. 
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.

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Does Your Small Business Need a Blog in 2020?

2/27/2020

17 Comments

 
By Julee Klein, Marketing Consultant & President
Does Your Small Business Need a Blog in 2020

15 Things to Consider Before Starting a Small Business Blog

​When Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day.
That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.

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A Year of Digital Marketing for Small Businesses

12/14/2019

4 Comments

 
By Julee Klein, Marketing Consultant & President
Decorative Graphic Highlighting a A Year of Digital Marketing

A Look at JKM's Digital Marketing Highlights in 2019

JKM opened its virtual doors in January of 2018. Now that our second year in operation is coming to a close, we’re reflecting on all that we’ve accomplished this year for our small business clients and our digital marketing agency. Here’s a look at our highlights in 2019:

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What is a Lead Magnet? [INFOGRAPHIC]

6/17/2019

2 Comments

 
By Andrew Hansen, Copywriter
Blog Banner text: Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service. Quote by Brian Tracy.

What is a Lead Magnet and Why Every Small Business Needs One

In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder. 
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:

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How User Experience Impacts Sales

2/12/2019

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​By Julee Klein, Marketing Consultant & President
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10 Tips for Providing a Positive User Experience on Your Small Business Website

Have you ever gone into a brick-and-mortar store and been frustrated by the experience? Maybe the aisles were too narrow or the line at the checkstand was too long. Or perhaps the music was too loud or the staff just unhelpful. As shoppers, we understand that these negative customer experiences impact sales. But as small businesses are we looking at our web presence in the same light? If not, we should and here's why. 

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Why Your Small Business Website Needs a Blog

1/24/2019

14 Comments

 
​By Julee Klein, Marketing Consultant & President
Why Your Small Business Website Needs a Blog

Turns out blog posts are good for business.

Last year's statistics on blogging are pretty compelling. Blog posts continue to be among the top performing web pages for both business-to-business (B2B) companies and those businesses that target consumers (B2C).  
Don't take our word for it. Review the blogging statistics infographic from Gate 39 Media, a financial services marketing and technology agency . It's worth a look. And be sure to review the additional resources and tips below the infographic on how to get your small business blog started.

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Why Your Cross-Channel Promotion Is Failing (And How to Fix It)

9/14/2018

1 Comment

 
Guest post by Aljaz Fajmut, Nightwatch CEO
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5 Reasons Why Your Cross-Channel Promotion is Failing

Cross-channel promotion has become pretty important. It’s totally changed the game when it comes to finding and reaching new customers, and it lets us strengthen our presence and engage with multiple communities.

The problem is that implementing an effective cross-channel promotional campaign isn’t easy. The good news is that, once you know what mistakes you’re making, rectifying them and getting back on track is
easy.


Let’s take a look at why your cross-channel promotion is failing — and what you need to do fix it.


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5 Great Examples of User-Generated Content

8/16/2018

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​By Julee Klein, Marketing Consultant & President​
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Get Inspired and Then Inspire Your Users to Generate Content

Brands of all sizes and stripes are finding that they can achieve better brand engagement and greater marketing success with peer-generated, authentic content than they can with more conventional, multimillion dollar campaigns.

There are a couple of reasons for the fun phenomenon. According to a 2016 survey conducted by Olapic, a visual content strategy agency, 76 percent of consumers trust peer recommendations over ads. Also, user-generated content (UGC) is much less expensive to produce and a much more efficient way of reaching customers today where they live and play - online and on social media. UGC marketing strategies rely on visual content that consumers create themselves – a much more affordable option than traditional advertising. Well, if you can inspire them to create it that is.

​So let's get to it. Here are some great examples of brands inspiring fun and engaging user-generated content:

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    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
    ​


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