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By Julee Klein, Marketing Consultant & President  15 Things to Consider Before Starting a Small Business BlogWhen Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day. That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.
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By Julee Klein, Marketing Consultant & President
12 Key Elements Your Website Homepage Should Include
A great website homepage is built with intent and designed to serve different audiences. Think about how and why visitors may come to your website. There will be those seeking to find a solution to their problem, hoping your product or service does the trick. But there will be visitors who are still researching and gathering information as well. Your homepage will also need to help job seekers, vendors, and potential business partners find their way around, too.
A great homepage incorporates elements that will attract traffic, educate a variety of visitors, and invite conversions. These elements move visitors from "just looking" to completing their desired task and submitting a contact form and becoming a lead. Or if you're selling online, these elements will help shoppers with completing a sale and becoming a customer.
By Julee Klein, Marketing Consultant & President
Q: What’s the best strategy for old blog content and using it to bring new traffic to your website?A: Conduct a simple content audit.
If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?
According to SEMbyotic, a digital marketing agency serving enterprise clients, you should conduct a simple content audit. Here's how they break it down in the following infographic:
By Julee Klein, Marketing Consultant & President
Over Two Dozen Great Ideas for Email Marketing Content
When it comes to email marketing, sometimes the hardest part is just getting started. If your business is stalling out, instead of getting out, email newsletters on the regular, you're missing out on engaging with your most loyal customers.
Take for instance this statistic from the folks at SalesWings, "90% of customers prefer to receive company updates via newsletters over Facebook updates, according to research from Nielsen Norman Group. That same research shows at least 50% of subscribers made a purchase that was influenced by content in a newsletter." Luckily Campaign Monitor put together this fabulous infographic that's filled with 25 great ideas for nurturing your opt-ins, nourishing your loyal customers and keeping your subscribers up to date on the latest and greatest goings-on with your brand, products, and services. By Julee Klein, Marketing Consultant & President  Blog readability is just as important as SEO.When it comes to content marketing, and more specifically blogs, marketers are learning that longer content and smart SEO are keys to success.
But content readability is even more critical to keeping your readers' interest and engaging them to move beyond your blog post and further through your website to the contact form. The ability for the reader to easily absorb your web content, and engage with your brand, is even more important than SEO. |
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