Silly SEO Mistakes That You Might Be Making on Your Small Business Website [Infographic]

By Max Klein, Marketing Coordinator

25 Things That Impact Your Exposure (And How To Fix Them)

Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments. 

If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.

The below infographic via the team at HostingClues covers the top SEO mistakes that small business owners tend to make. Most of these mistakes, if not rectified, could affect your conversion rate. More importantly, it could affect your brand’s credibility, or worse yet, get your site penalized by Google. 

By remedying these mistakes, you will improve the visibility of your content and the overall performance of your website. Thus, go ahead and check out the infographic to know what these mistakes are. And, to learn how to fix these mistakes, ​read this complete guide here.

Review These SEO Mistakes Your Small Business May Be Making

From the team at HostingClues

The text version of the infographic follows below. All infographic content provided by HostingClues. ​

25+ Common SEO Mistakes That Are Killing Your Website

1. Sluggish page speed and response time
2. Poorly designed landing page
3. Not optimized for mobile
4. Too much clutter above the fold
5. Not having a sitemap
6. Not testing different browsers' compatibility
7. Not optimizing for local search
8. Zero social media presence
9. Unclear call-to-action
10. Not updating old content
11. Writing content that is not benefit focussed 
12. Ineffective outreach strategy
13. Inconsistent content publishing
14. Not promoting your content effectively
15. Not using alt tags for images
16. Uninteresting headlines
17. Not creating engaging content
18. Using boring or irrelevant images
19. Unoptimized social sharing images
20. Keyword stuffing
21. Lack of proper interlinking
22. Not replacing broken links
23. Ineffective keyword research
24. Failing to track and analyze results
25. Not linking out to quality sites
26. Ineffective use of 301 redirects

In Short: SEO is Worth It

To summarize, while it can be easy for some small business owners to overlook certain aspects of digital marketing, the benefits of improving your SEO is worth the effort. For example, as mentioned in a previous JKM blog post Why Small Businesses Should Not Ignore SEO, according to researchers at Milkwhale, simply having video on your landing page increases the likelihood of showing up on page one of Google by 53%. This is just one more example demonstrating that although some seemingly "silly" SEO fixes may appear small, they can reap significant benefits for you and your small business.

By Max Klein, Marketing Coordinator

Max is currently an undergraduate at the University of California, Santa Barbara, where he is studying Anthropology. When he’s not exploring human origins, he’s lending his services to JKM as a digital marketing coordinator and social media manager.

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