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Ideas, information, and tips for using marketing powers for good.

Silly SEO Mistakes That You Might Be Making on Your Small Business Website [Infographic]

4/6/2020

3 Comments

 
By Max Klein, Marketing Coordinator
Silly SEO Mistakes That You Might Be Making Illustration Website Warnings on a Desktop

25 Things That Impact Your Exposure (And How To Fix Them)

Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments. 
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.
The below infographic via the team at HostingClues covers the top SEO mistakes that small business owners tend to make. Most of these mistakes, if not rectified, could affect your conversion rate. More importantly, it could affect your brand’s credibility, or worse yet, get your site penalized by Google. 
By remedying these mistakes, you will improve the visibility of your content and the overall performance of your website. Thus, go ahead and check out the infographic to know what these mistakes are. And, to learn how to fix these mistakes, ​read this complete guide here.

Review These SEO Mistakes Your Small Business May Be Making

From the team at HostingCluesCommon SEO Mistakes Infogrpahic

The text version of the infographic follows below. All infographic content provided by HostingClues. ​

25+ Common SEO Mistakes That Are Killing Your Website

  1. Sluggish page speed and response time
  2. Poorly designed landing page
  3. Not optimized for mobile
  4. Too much clutter above the fold
  5. Not having a sitemap
  6. Not testing different browsers' compatibility
  7. Not optimizing for local search
  8. Zero social media presence
  9. Unclear call-to-action
  10. Not updating old content
  11. Writing content that is not benefit focussed 
  12. Ineffective outreach strategy
  13. Inconsistent content publishing
  14. Not promoting your content effectively
  15. Not using alt tags for images
  16. Uninteresting headlines
  17. Not creating engaging content
  18. Using boring or irrelevant images
  19. Unoptimized social sharing images
  20. Keyword stuffing
  21. Lack of proper interlinking
  22. Not replacing broken links
  23. Ineffective keyword research
  24. Failing to track and analyze results
  25. Not linking out to quality sites
  26. Ineffective use of 301 redirects

In Short: SEO is Worth It

To summarize, while it can be easy for some small business owners to overlook certain aspects of digital marketing, the benefits of improving your SEO is worth the effort. For example, as mentioned in a previous JKM blog post Why Small Businesses Should Not Ignore SEO, according to researchers at Milkwhale, simply having video on your landing page increases the likelihood of showing up on page one of Google by 53%. This is just one more example demonstrating that although some seemingly "silly" SEO fixes may appear small, they can reap significant benefits for you and your small business.

By Max Klein, Marketing Coordinator

Max Klein Marketing Coordinator Casual Headshot
Max is currently an undergraduate at the University of California, Santa Barbara, where he is studying Anthropology. When he’s not exploring human origins, he’s lending his services to JKM as a digital marketing coordinator and social media manager.

3 Comments
Kim Carson link
2/28/2021 06:56:38 am

I've just started on my SEO journey. And I will try to follow on not making those mistakes on my site. Thank you for this article. The infographic looks so cool. I like it and very informative!

Reply
Elena link
5/11/2021 10:54:39 pm

Hey there, I have seen people still making some basic SEO mistakes, like not creating a sitemap and not optimizing sites for mobile users. I have also done blunders during my initial days, but now I learned so much from my mistakes. Your guide is great for people who are new to SEO. Thanks for sharing this.

Reply
Edward Clarkson link
2/24/2022 03:13:06 am

What an exquisite article! Your post is very helpful right now. Thank you for sharing this informative one.

Reply



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