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Ideas, information, and tips for using marketing powers for good.

Is Your Logo Color Sending the Right Message About Your Small Business?

9/28/2019

5 Comments

 
By Julee Klein, Marketing Consultant & President
Logo Colors and Your Small Business Brand

Customer engagement begins with your logo.

A number of our small business clients come to us because they need a better web presence or want to begin marketing their business online. We hate to do it, but sometimes we have to pump the brakes, take a step back and discuss their branding. For most small businesses, "branding" may consist of their logo and perhaps a small set of preferred colors, and maybe, if we're lucky, some defined fonts and images. 
But the importance of your small business' logo cannot be overstated. The logo is often the first interaction and subsequent reaction a new prospect experiences when discovering your business. So the important question is: does it send the message you want to communicate about your company?

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Brand Identity for Small Business

3/24/2018

2 Comments

 
​By Julee Klein, Marketing Consultant & President​
Brand Identity for Small Business

Cut through the clutter with a clear brand identity for your small business.

Running a small business is like a never-ending game of whack-a-mole. New business owners face many challenges on all fronts. As a result, it can be difficult for small business owners to get in the marketplace and distinguish themselves from the competition – or maintain their competitive advantage. Effectively and consistently presenting your business to your market and drawing the right, positive attention to your products and services is imperative. 

Simply developing a logo is not a enough. You need a clear and consistent brand identity.

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    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
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