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By Julee Klein, Marketing Consultant & President
The State of Small Business Blogging in 2021 and Beyond
If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.
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By Julee Klein, Marketing Consultant & President  15 Things to Consider Before Starting a Small Business BlogWhen Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day. That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.
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