By Julee Klein, Marketing Consultant & President
How do you get quality backlinks to your web content?
As difficult as producing great content can be, it can be even more difficult to get quality backlinks to it to boost web traffic and SEO. But it's worth the extra effort involved.
"Backlinks" are links back to your web content from other external websites. Despite the many changes announced by Google lately, backlinks are still considered one of the most important SEO ranking factors.
Keep in mind, not all backlinks are quality links that help your content. Some low-quality backlinks may actually hurt your website's page rankings*.
The first step to quality backlinks is producing quality content.
The most important thing you can do to ensure you can garner quality backlinks to your web content is to produce high-quality, relevant content for your audience. Producing high-quality content ensures that you can offer content that is of value to other related websites and directories and that they will want to link back to your content. Simply put, your content has got to be worthy.
It takes a lot of effort to continually produce quality content, but it really is the best way to sustainably create and maintain a successful content marketing strategy. High-quality content is critical to gaining backlinks, shares, and engagement that help with search ranking, grow brand awareness and brand affinity, and ultimately help drive sales.
If you're struggling with creating high-quality content on the regular, find a writing resource with experience in your industry. Look to agencies and resources like JKM to help you. But improving your content marketing and SEO is the critical first step to take before pursuing quality backlinks.
Q: Once you've got great content, how do you get quality backlinks?