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By Julee Klein, Marketing Consultant & President
If you have a small business website, you should be using Google Analytics.
Your website is not just a digital billboard for your business, nor is it simply your online calling card. It can be an amazingly nimble marketing tool for discovering key insights about your prospects, leads, customers and can be leveraged to attract, retain, and delight visitors at every stage of the buyer's journey. But how do you begin to gain important insights about your website content? We've found a great infographic guide for that.
Google Analytics is a free tool that can provide a wealth of information and insights at your fingertips. Trust us when we say, once you set up your free account and implement on your website, Google Analytics will quickly become indispensable. Google Analytics will help you answer questions about your small business website like:
No matter what questions you have about your website’s performance, it’s likely that the answer lies within Google Analytics. The knowledge you gain will allow you to make continuous improvements to your website’s layout and content, ensuring it becomes a powerful and effective tool for reaching your business objectives. How to Get Started with Google Analytics
The designers and marketers at Headway Capital did a great job of breaking down the basics of understanding and implementing Google Analytics for small business owners. Let's get started...
Take the Nike approach to Google Analytics, and "Just Do It."
Google Analytics can seem complicated and intimidating to the first-time user. But with an understanding of the basics of Google Analytics and continual use, you’ll quickly progress to using the more advanced features as well. From setting goals to tracking conversions and generating reports, you'll soon be improving your users' experience, website optimization, and increasing visitor conversions.
There are myriad ways that Google Analytics can improve your company's online performance. Use the guide above to help you get started and find your way around the tools, then start transforming your visitor data into tangible successes for your small business. Resources:
By Julee Klein, Marketing Consultant & President
Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg
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