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Ideas, information, and tips for using marketing powers for good.

Scam Alert: Is My Business Facebook Page Really in Violation?

3/30/2025

1 Comment

 
By Julee Klein, Marketing Consultant and President, JKM 
Illustration depicting warning sign, red alarm and a masked person with impersonating Facebook employee

How to Tell if That Facebook Message About Your Business Page is Real or Not

You just received a direct message in Messenger claiming that your Facebook business page is in violation of terms of service or copyright complaints. But is it real?

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6 Steps to Transform Into a Do-It-Yourself Small Business Marketer

11/29/2023

4 Comments

 
Guest Post by Marissa Perez, Co-Creator, Business Pop
Illustration of a tatooed business owner on a tablet working on digital marketing
Navigating the complexities of marketing can be overwhelming, especially for small business owners and entrepreneurs. However, the advent of the digital era has provided individuals with the tools to take charge of their own promotional initiatives. The rewards are twofold: substantial cost savings and a deeper understanding of how to present your brand to the world. Follow this six-step blueprint to help you become your own marketing powerhouse.

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Blogging Statistics and Trends for Small Business Owners

3/30/2021

2 Comments

 
By Julee Klein, Marketing Consultant & President​
Blogging Statistics and Trends for Small Business Owners

The State of Small Business Blogging in 2021 and Beyond

If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.

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How Startups Can Benefit from Outsourcing Their Marketing

7/20/2020

1 Comment

 
Guest Post by Artur Meyster, Chief Technology Officer, Career Karma
How Startups Can Benefit from Outsourcing Their Marketing

Start-up Challenges? Consider Outsourcing Your Marketing

If you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities. 
You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.

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How to Add Additional Users to Your Google My Business LIsting

5/15/2020

2 Comments

 
By Julee Klein, Marketing Consultant & President​
Picture

Set up Additional Owners and Managers for Your Google My Business Listing

When it comes to digital marketing as a small business owner, you can't always do it all online alone. It's important to delegate and get the help you need to manage your website and online business directory listings like your Google My Business account. Here's the right way to add additional users and listing managers to your Google My Business Listing without sharing your sensitive Google password information or surrendering primary ownership. 

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How to Set Up Your Google My Business Listing

5/1/2020

6 Comments

 
By Julee Klein, Marketing Consultant & President
Picture

Yes, You Really Need a Google My Business Listing and Here's Why:

Given the current economic climate amidst the COVID-19 pandemic and extended shelter-in-place orders, there has never been more people online. As a small business owner, it's never been more important to update and manage your digital marketing assets such as your website and online directory listings.  It's truly is mission critical that your business can be found online via search engines including Google, Bing, Yahoo, etc. 
Of these directory listings and search engines, your Google My Business (GMB) listing is the most important one to set up and maintain. Why? As Search Engine Land reports, more than 50% of Google searches end without a click to a website via a click on an organic or paid search result. 

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4 Cost-Effective Ways To Improve Your Lead Generation Strategy

4/28/2020

12 Comments

 
Guest Post by Joe Peters, Freelance Writer
JKM Blog Lead Generation Strategy Fish in a Net

Drive Traffic to Your Small Business Website for Less

Lead generation is one of the most important parts of any business strategy. If you’re not collecting leads, then you’re not gathering opportunities for sales. That means that your bottom line will quickly begin to suffer. ​​​
Unfortunately, for a lot of business leaders and marketing experts, it can be challenging to track down new and reliable ways of generating leads regularly. That’s why we’ve put together this quick go-to guide for some of the most successful methods any business can use. ​
Whatever industry you’re in, and whoever your target market might be, you can use the following strategies to boost your lead generation strategy. ​

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12 Comments

Silly SEO Mistakes That You Might Be Making on Your Small Business Website [Infographic]

4/6/2020

3 Comments

 
By Max Klein, Marketing Coordinator
Silly SEO Mistakes That You Might Be Making Illustration Website Warnings on a Desktop

25 Things That Impact Your Exposure (And How To Fix Them)

Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments. 
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.

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A Year of Digital Marketing for Small Businesses

12/14/2019

5 Comments

 
By Julee Klein, Marketing Consultant & President
Decorative Graphic Highlighting a A Year of Digital Marketing

A Look at JKM's Digital Marketing Highlights in 2019

JKM opened its virtual doors in January of 2018. Now that our second year in operation is coming to a close, we’re reflecting on all that we’ve accomplished this year for our small business clients and our digital marketing agency. Here’s a look at our highlights in 2019:

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5 Social Media Tips Every Small Business Should Know

8/17/2019

5 Comments

 
By Andrew Hansen, Copywriter
Decorative illustration of a hand holding a cellphone taking a photo of a rainbow.

Optimize your social media timing, tools, and platforms.

While running your digital marketing campaign, it can be difficult to decide what kind of content you want to post on social media, not to mention figuring out the nuances of every platform. But by picking up practices that drive-up engagement on your online profiles, your efforts to reach potential customers through social media will only improve.
Here are five important social media marketing tips and tricks every small business should know to maximize their time and effort online:

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    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
    ​


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