When it comes to digital marketing as a small business owner, you can't always do it all online alone. It's important to delegate and get the help you need to manage your website and online business directory listings like your Google My Business account. Here's the right way to add additional users and listing managers to your Google My Business Listing without sharing your sensitive Google password information or surrendering primary ownership. 

Given the current economic climate amidst the COVID-19 pandemic and extended shelter-in-place orders, there has never been more people online. As a small business owner, it's never been more important to update and manage your digital marketing assets such as your website and online directory listings.  It's truly is mission critical that your business can be found online via search engines including Google, Bing, Yahoo, etc. 

Of these directory listings and search engines, your Google My Business (GMB) listing is the most important one to set up and maintain. Why? As Search Engine Land reports, more than 50% of Google searches end without a click to a website via a click on an organic or paid search result. 

By Max Klein, Marketing Coordinator

Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments. 

If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.

Here are five important social media marketing tips and tricks every small business should know to maximize their time and effort online:

In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled. 

The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses. ​

ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.

As a small business owner, deciding where to spend our marketing budget can be a challenge. On the one hand you may want to be everywhere and not miss an opportunity to woo potential customers. On the other hand, you need to be strategic about your digital marketing spend to ensure you squeeze the most marketing juice out of your campaigns. 

​So how do you discover where your potential customers are hanging out online and how do you engage them there? Luckily we've found some great data to share...

Have you ever gone into a brick-and-mortar store and been frustrated by the experience? Maybe the aisles were too narrow or the line at the checkstand was too long. Or perhaps the music was too loud or the staff just unhelpful. As shoppers, we understand that these negative customer experiences impact sales. But as small businesses are we looking at our web presence in the same light? If not, we should and here's why.