By Andrew Hansen, Copywriter
Optimize your social media timing, tools, and platforms.
While running your digital marketing campaign, it can be difficult to decide what kind of content you want to post on social media, not to mention figuring out the nuances of every platform. But by picking up practices that drive-up engagement on your online profiles, your efforts to reach potential customers through social media will only improve.
Here are five important social media marketing tips and tricks every small business should know to maximize their time and effort online:
By Andrew Hansen, Copywriter
What is a Lead Magnet and Why Every Small Business Needs One
In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder.
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:
What does web accessibility mean and does it apply to small businesses?
In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled.
The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses.
ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.
9 Statistics About Online Consumer Behavior to Consider Before Starting a Digital Marketing Campaign
As a small business owner, deciding where to spend our marketing budget can be a challenge. On the one hand you may want to be everywhere and not miss an opportunity to woo potential customers. On the other hand, you need to be strategic about your digital marketing spend to ensure you squeeze the most marketing juice out of your campaigns.
So how do you discover where your potential customers are hanging out online and how do you engage them there? Luckily we've found some great data to share...
10 Tips for Providing a Positive User Experience on Your Small Business Website
Have you ever gone into a brick-and-mortar store and been frustrated by the experience? Maybe the aisles were too narrow or the line at the checkstand was too long. Or perhaps the music was too loud or the staff just unhelpful. As shoppers, we understand that these negative customer experiences impact sales. But as small businesses are we looking at our web presence in the same light? If not, we should and here's why.
Turns out blog posts are good for business.
Last year's statistics on blogging are pretty compelling. Blog posts continue to be among the top performing web pages for both business-to-business (B2B) companies and those businesses that target consumers (B2C).
Don't take our word for it. Review the blogging statistics infographic from Gate 39 Media, a financial services marketing and technology agency . It's worth a look. And be sure to review the additional resources and tips below the infographic on how to get your small business blog started.
3 Amazing (and Free) Small Business Marketing Automations
Artificial intelligence and marketing automations are not just for enterprise and Fortune 500 companies. There are several time- and cost-saving applications that can help small businesses run more efficiently and scale some of their marketing operations.
While not a complete list by any stretch, here’s a look at our three favorite, free, marketing automation “hacks” for small business owners.
The Impact of Halloween on Local Small Business Retailers
Halloween has always been great for small business and larger retailers and this year is will be scarily similar. Americans plan to spend $87 on average per person on the holiday according to the National Retail Federation. The organization also claims that Americans are expected to spend $9.0 billion in total, slightly down on last year's $9.1 billion. And according to Statista, "45 percent of Americans will shop at a discount store this year while just under a quarter will make their Halloween purchases online. When it comes to how people will celebrate, 70 percent will hand out candy, 50 percent will decorate and 48 percent will dress in costume."
Take a look at Halloween shopping stats presented as fun-sized eye-candy by Statista:
Guest post by Aljaz Fajmut, Nightwatch CEO
5 Reasons Why Your Cross-Channel Promotion is Failing
Cross-channel promotion has become pretty important. It’s totally changed the game when it comes to finding and reaching new customers, and it lets us strengthen our presence and engage with multiple communities.
The problem is that implementing an effective cross-channel promotional campaign isn’t easy. The good news is that, once you know what mistakes you’re making, rectifying them and getting back on track is easy.
Let’s take a look at why your cross-channel promotion is failing — and what you need to do fix it.
55 SEO Statistics About Small-Business Websites
We see it alot. The small business with a neglected web presence where updates to content on the site are made from time-to-time to include new products or services, or add or remove a team member, but a real content audit and review for search engine optimization (SEO) is rarely considered. Sadly, SEO is probably the single most important marketing tactic small businesses can adopt. If you're a small business serving your local community, wouldn't you want to show up as a top result when potential new customers are looking for your products or services online?
If you're not yet convinced that SEO is worth the investment of time and budget, consider this slew of stats collected by the folks at Milkwhale: