Guest post by Payman Taei, Visme.co Founder Important considerations for growing your small business.Growth, in and of itself, is always the sign of a healthy business. In theory, you should be a little bit larger (and stronger, and more successful) today than you were yesterday. At a certain point the results of all of your efforts begin to generate their own momentum, growing into something that is ultimately much more powerful, and closer to your long-term objectives, than when you started.
Along those lines, one key thing to consider is: growing too quickly is often just as disastrous for a company as not growing at all. Unfortunately, many people don't realize that until it's far too late. But both slow growth and rapid growth lead to a massive number of small business failures every year. The good news, both are also easily avoidable with the right perspective.
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By Julee Klein, Marketing Consultant & President Spring into action with May themes for email marketing.Not only is it May, it's also small business week this week, April 29 through May 5th. What a great time to get inspired and boost your email marketing efforts.
But sometimes inspiration can be elusive. Are you stumped when it comes to email marketing ideas for May - beyond the obvious Mother's Day and graduation oppotunities? Not to worry, Constant Contact has put together a list of email themes and content ideas to use when creating campaigns for your customers, contacts, and communities. Bookmark the May 2018 marketing and Holiday planning infographic from Constant Contact.
By Julee Klein, Marketing Consultant & President
How do you get quality backlinks to your web content?
As difficult as producing great content can be, it can be even more difficult to get quality backlinks to it to boost web traffic and SEO. But it's worth the extra effort involved.
"Backlinks" are links back to your web content from other external websites. Despite the many changes announced by Google lately, backlinks are still considered one of the most important SEO ranking factors. Keep in mind, not all backlinks are quality links that help your content. Some low-quality backlinks may actually hurt your website's page rankings*. The first step to quality backlinks is producing quality content.Guest post by Payman Taei, Visme.co Founder Elevate your presentation engagement with complementary infographics.It's no secret that different types of marketing collateral serve very different purposes, particularly when it comes to informing and educating your audience.
Sometimes people don't want to read a long piece of content. They'd like to see the same information expressed visually in the form of an infographic, presentation, or even a video. Let's face it, recent studies show that these types of visual content typically outperform more traditional forms of marketing communications.
By Julee Klein, Marketing Consultant & President
Q: What’s the best strategy for old blog content and using it to bring new traffic to your website?A: Conduct a simple content audit.
If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?
According to SEMbyotic, a digital marketing agency serving enterprise clients, you should conduct a simple content audit. Here's how they break it down in the following infographic:
By Julee Klein, Marketing Consultant & President
Google recently announced their "mobile-first" indexing. Is your website ready?
Any time Google makes a change to the way websites are indexed and ranked, feathers get ruffled and there's a bit of a "the-sky-is-falling" response. But no need to fret. With every change to made by Google, we've actually seen opportunities and improvements that deliver better results and better user experiences for consumers. So change is good.
That said, this means that there's some new attention to be paid to your website to ensure that you're truly optimized to reap the most benefit from this latest decree from the Googledom.
By Julee Klein, Marketing Consultant & President
12 Easy Ways to Improve Your Content Marketing and SEO Game
Content marketing is really just engaging and nurturing your customers and online communities by providing them relevant, valuable content on a consistent basis. If done well, content marketing attracts potential customers to your business and creates brand affinity. For content marketing to really be effective, marketers will need to understand their customers' and communities' behaviors and motivations and be able to put their customers' needs first.
Also important and closely related, search engine optimization, or SEO, is the practice of increasing the quantity and quality of your website traffic through organic search engine results. Content marketing and SEO go hand-in-hand. Digital marketers and website managers continually refine their content based on SEO objectives and strategy and likewise, adjust their SEO strategy and tactics based on the performance of their content. Here's how to get the most out of your content marketing and SEO efforts:
By Julee Klein, Marketing Consultant & President
Cut through the clutter with a clear brand identity for your small business.
Running a small business is like a never-ending game of whack-a-mole. New business owners face many challenges on all fronts. As a result, it can be difficult for small business owners to get in the marketplace and distinguish themselves from the competition – or maintain their competitive advantage. Effectively and consistently presenting your business to your market and drawing the right, positive attention to your products and services is imperative.
Simply developing a logo is not a enough. You need a clear and consistent brand identity.
By Julee Klein, Marketing Consultant & President
10 Ways Your Small Business Can Improve SEO and Increase Search Rankings
All the time and attention you put into your website design and content development can be sabotaged by any number of technical search engine optimization (SEO) issues. Some SEO issues can do more harm than just lower your website’s ranking, they may make actually make your site invisible to Google and other search engines.
Through years of experience and testing, ToTheWeb has identified 21 website SEO issues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver the best possible search results in Google and other search engines.
By Julee Klein, Marketing Consultant & President
Over Two Dozen Great Ideas for Email Marketing Content
When it comes to email marketing, sometimes the hardest part is just getting started. If your business is stalling out, instead of getting out, email newsletters on the regular, you're missing out on engaging with your most loyal customers.
Take for instance this statistic from the folks at SalesWings, "90% of customers prefer to receive company updates via newsletters over Facebook updates, according to research from Nielsen Norman Group. That same research shows at least 50% of subscribers made a purchase that was influenced by content in a newsletter." Luckily Campaign Monitor put together this fabulous infographic that's filled with 25 great ideas for nurturing your opt-ins, nourishing your loyal customers and keeping your subscribers up to date on the latest and greatest goings-on with your brand, products, and services. |
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