Improving Your Content Marketing and SEO

​By Julee Klein, Marketing Consultant & President​

12 Easy Ways to Improve Your Content Marketing and SEO Game

Content marketing is really just engaging and nurturing your customers and online communities by providing them relevant, valuable content on a consistent basis. If done well, content marketing attracts potential customers to your business and creates brand affinity. For content marketing to really be effective, marketers will need to understand their customers' and communities' behaviors and motivations and be able to put their customers' needs first. 

​Also important and closely related, search engine optimization, or SEO, is the practice of increasing the quantity and quality of your website traffic through organic search engine results. Content marketing and SEO go hand-in-hand. Digital marketers and website managers continually refine their content based on SEO objectives and strategy and likewise, adjust their SEO strategy and tactics based on the performance of their content. Here's how to get the most out of your content marketing and SEO efforts:

Start with these tips from MedResponsive to make your content marketing more effective and win more business.

Find more education infographics on e-Learning Infographics

Tips to Improve Your Content Marketing and SEO

1. Know your audience.
2. Choose a good content format.
3. Find out opportunities using topical research.
4. Choose metrics that are relevant and in keeping with your business goals.
5. SEO should be the core component of content creation.
6. Accelerate with automation.
7. Encourage your content creators with technical support.
8. Optimize for establishing your presence across social media channels.
9. Understand which social media audience segment responds to your content.
10. Consider email marketing.
11. Use elements that can build brand authority.
12. Increase ROI with ongoing content management.

Resources

1. MedResponsive.com - a healthcare digital marketing agency in Tulsa, Oklahoma.
2. eLearninginfographics.com - a great resource for infographic content for almost any industry

Customers first.

By Julee Klein, Marketing Consultant & President​

Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg

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