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Ideas, information, and tips for using marketing powers for good.

25 Content Ideas for Email Newsletters

3/14/2018

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By Julee Klein, Marketing Consultant & President​
email newsletter statistic

Over Two Dozen Great Ideas for Email Marketing Content

When it comes to email marketing, sometimes the hardest part is just getting started. If your business is stalling out, instead of getting out, email newsletters on the regular, you're missing out on engaging with your most loyal customers. 

Take for instance this statistic from the folks at SalesWings, "90% of customers prefer to receive company updates via newsletters over Facebook updates, according to research from Nielsen Norman Group. That same research shows at least 50% of subscribers made a purchase that was influenced by content in a newsletter."

Luckily Campaign Monitor put together this fabulous infographic that's filled with 25 great ideas for nurturing your opt-ins, nourishing your loyal customers and keeping your subscribers up to date on the latest and greatest goings-on with your brand, products, and services. ​

An infographic full of email newsletter content ideas:

25 Content Ideas for Your Email Newsletter - Infographic by Campaign Monitor*/*/
Source: 25 Content Ideas for Your Email Newsletter by Campaign Monitor

See that last bit? Customers want to hear from you!

Use the ideas above to regularly send out newsletter email communications to your communities. Bookmark this page or Pin it! and ensure your brand stays top-of-mind.

​Keep creating, sending, sharing, and improving your content and you'll see increases in your open and click-thru rates.

Resources:

  1. SalesWing - lead website tracking and lead scoring for small businesses
  2. Campaign Monitor - email marketing and automation
  3. Nielsen Norman Group - evidenced-based user experience research, training, and consulting
    ​
Get it out.

By Julee Klein, Marketing Consultant & President​

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Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg

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