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Ideas, information, and tips for using marketing powers for good.

6 Things You Should Be Doing On Social Media Besides Posting

1/18/2019

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​By Julee Klein, Marketing Consultant & President​
What successful small businesses on social media do

What do you do if your social following has plateaued or dropped off?

We have a lot of empathy for our small business clients who are struggling to make an impact on social media. It can be a challenge to devote time and resources to managing your social channels. It can be even harder to continue to tread that social water if you're not seeing results in the way of an increase in followers or engagements. 
But if your primary focus on social media is worrying about content ideas and what to post, you may be missing out on opportunities to engage your followers and grow your communities. Here are six things you should be doing on social media besides posting your own content to help you be more a efficient and effective social media marketer:

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New Year, New Prices?

12/6/2018

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​By Julee Klein, Marketing Consultant & President​
You can determine the strength of a business over time by the amount of agony they go through in raising prices.”– Warren Buffett.

How to Raise Prices without Losing Customers

If you've been in business for awhile, eventually you face the reality that at some point in time you will need to raise your prices. Usually external forces are at play - either your suppliers have raised theirs or other costs of doing business have increased. Clearly, this is not the most pleasant aspect of small business ownership, but a reality nonetheless. 

​So how do you go about raising your prices without risking sales volume and loyal customers? ValPak offers some valuable insights and data points to consider:

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    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
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