Guest Post by Artur Meyster, Chief Technology Officer, Career Karma
Start-up Challenges? Consider Outsourcing Your Marketing
If you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities.
You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.
Minimizing the Risk of Campaign Failure
Since you’re just starting in Digital Marketing, you probably don’t know which strategies work best for your startup. So, you may end up testing different methods to find out which one will provide the best outcome. On the other hand, an outsource company such as a digital marketing agency has more comprehensive experience, so it’ll be able to come up with the best strategies for your company. This minimizes the risk of campaign failure and will increase the possibility of success for your company.
Digital marketing requires Data Science more than any other department because this will be the only way to monitor the performance of current strategies. Agencies that specialize in digital marketing must show you results and metrics to prove the efficiency of their approach. Most outsource companies will plan these strategies based on data provided by customers through web logs or customer service systems. This way, they’ll be able to create outcome-generating strategies.
According to a recent Profoundry survey, a majority of startup companies seek to attract new customers. Yet, 71 startups developed their campaigns without a documented digital marketing strategy, making it harder to track the performance of their plans and spot errors.
Avoiding Directionless Strategies
Directionless strategies are a big mistake among many startups. You begin with the idea that having multiple channels will increase your traffic and although you surely need to have a multi-channel strategy, you also need to know which channels will work better for your business. This way, you won’t spend money and time creating content for platforms where you won’t have an audience.
Every move you make must be strategically planned. Therefore, you should consider putting all your efforts into platforms that will generate leads for your company. Outsource companies usually have this covered; you’ll enjoy a strategic, multi-channel plan for your business.
Focusing on Relevant Business Activities
Something essential at any company is time management. If you make all the marketing efforts yourself, this takes resources away from other aspects of your business relevant to your success.
Outsourcing digital marketing will give you time to manage core business activities. The outside agency will handle marketing strategies, customer service, community management and other tasks. The only thing you’ll have to worry about is reports and metrics.
Lowering Operating Costs
Hiring in-house talent may end up being more expensive than hiring an outsource team to do your digital marketing. Hiring gig workers for specific jobs can lower costs.
When you use an in-house team, you’ll need to handle expenses that every employee should have, like fixed salaries and employee benefits; you’ll also need to invest in infrastructure for each employee. This is something you won’t need to worry about if using an outsource company.
Outsourcing Marketing Leads to Better Outcomes
Outsource marketing teams will be beneficial for your company, not only in terms of budgeting but also time management. These companies will generate outcomes for your startup that no other team would. However, when choosing the right outsource company, you need to hire one that matches your company's vision and understands your perspective. This way, both parties will enjoy successful collaboration and your startup will receive more traffic and leads.
Guest Post by Artur Meyster
Artur Meyster is the CTO of Career Karma (YC W19), an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech. You can get in touch with Artur on Twitter and LinkedIn.
Editor's note: JKM has not recieved compensation for publishing this guest post.