​By Julee Klein, Marketing Consultant & President​

A great website homepage is built with intent and designed to serve different audiences. Think about how and why visitors may come to your website. There will be those seeking to find a solution to their problem, hoping your product or service does the trick. But there will be visitors who are still researching and gathering information as well. Your homepage will also need to help job seekers, vendors, and potential business partners find their way around, too.

A great homepage incorporates elements that will attract traffic, educate a variety of visitors, and invite conversions. These elements move visitors from "just looking" to completing their desired task and submitting a contact form and becoming a lead.  Or if you're selling online, these elements will help shoppers with completing a sale and becoming a customer.

By Julee Klein, Marketing Consultant & President​

Your website is not just a digital billboard for your business, nor is it simply your online calling card. It can be an amazingly nimble marketing tool for discovering key insights about your prospects, leads, customers and can be leveraged to attract, retain, and delight visitors at every stage of the buyer's journey. But how do you begin to gain important insights about your website content? We've found a great infographic guide for that.

Growth, in and of itself, is always the sign of a healthy business. In theory, you should be a little bit larger (and stronger, and more successful) today than you were yesterday. At a certain point the results of all of your efforts begin to generate their own momentum, growing into something that is ultimately much more powerful, and closer to your long-term objectives, than when you started.

Along those lines, one key thing to consider is: growing too quickly is often just as disastrous for a company as not growing at all. Unfortunately, many people don't realize that until it's far too late. But both slow growth and rapid growth lead to a massive number of small business failures every year. The good news, both are also easily avoidable with the right perspective.

​By Julee Klein, Marketing Consultant & President​

As difficult as producing great content can be, it can be even more difficult to get quality backlinks to it to boost web traffic and SEO. But it's worth the extra effort involved.

​"Backlinks" are links back to your web content from other external websites. Despite the many changes announced by Google lately, backlinks are still considered one of the most important SEO ranking factors.

Keep in mind, not all backlinks are quality links that help your content. Some low-quality backlinks may actually hurt your website's page rankings*. 

​By Julee Klein, Marketing Consultant & President​

If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?

​According to SEMbyotic, a digital marketing agency serving enterprise clients,  you should conduct a simple content audit. Here's how they break it down in the following infographic: 

​By Julee Klein, Marketing Consultant & President​

Any time Google makes a change to the way websites are indexed and ranked, feathers get ruffled and there's a bit of a "the-sky-is-falling" response. But no need to fret. With every change to made by Google, we've actually seen opportunities and improvements that deliver better results and better user experiences for consumers. So change is good. 

That said, this means that there's some new attention to be paid to your website to ensure that you're truly optimized to reap the most benefit from this latest decree from the Googledom.

​By Julee Klein, Marketing Consultant & President​

All the time and attention you put into your website design and content development can be sabotaged by any number of technical search engine optimization (SEO) issues. Some SEO issues  can do more harm than just lower your website’s ranking, they may make actually make your site invisible to Google and other search engines.

Through years of experience and testing, ToTheWeb has identified 21 website SEO issues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver the best possible search results in Google and other search engines.