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By Julee Klein, Marketing Consultant & President  5 Important First Steps to Content Marketing for Small BusinessesMost business owners who come to us for content marketing and digital marketing services have the right assets, or at least know what they need. But they often struggle with the question, "How do I start using my website, social media, and brand assets to really grow my business and drive sales?" Followed by, "Ok, what do I do first?" Here's a very simplified list of those important first steps to take when embarking on a content marketing program. We've included a list of resources below the infographic. Preparation is key when it comes to content marketing. Don't skip any of these first steps:  Resources: While there are many platforms and tools out there, here are our picks for small businesses based on ease of use. Bonus: many of these offer free versions to help you get started. DIY Website Builders with CMS:
Email Service Providers (ESPs): Graphic Design Tools:
Content Editing Tools: Social Media Management Platforms: If you'd like to share this infographic on your own website, please copy and paste this embed code: <pre><a href=”https://www.juleekleinmarketing.com/blog/5-steps-to-content-marketing-infographic"><img src="https://www.juleekleinmarketing.com/uploads/1/1/7/3/117378710/jkm-getting-started-infographic-fnl-013018jk_orig.png" alt="5 STEPS TO CONTENT MARKETING [INFOGRAPHIC]" /></a></pre> Use it for good. By Julee Klein, Marketing Consultant & President​ Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg
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To rank, you need to research and do a competitive analysis of what’s already ranking. Hemingway hasn’t really helped us with this step in the writing process. Over the next quarter, we plan on using INK. It’s supposed to provide feedback to help improve relevancy and rankings.
Hi Samyuktha - 2/5/2023 09:54:35 pm
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Online marketing is the process of advertising products or services via the internet using tools such as websites, social media channels, search engines, and email. It incorporates techniques like search engine optimization, content creation, and digital advertising to target a global market. 1/30/2025 05:16:59 am
Starting with a solid content marketing strategy is key to growing your business—preparation makes all the difference! 2/14/2025 10:34:19 pm
Your article, "5 Steps to Content Marketing [Infographic]," offers a clear and actionable roadmap for small businesses venturing into content marketing. By outlining essential initial steps and supplementing them with a curated list of user-friendly tools, you've provided a practical guide that demystifies the process. The inclusion of an infographic enhances the accessibility of the information, catering to visual learners and busy professionals alike. This resource stands as a valuable asset for businesses aiming to establish a strong foundation in content marketing. 5/17/2025 02:53:57 am
Would love to hear more honest feedback from people who’ve been using it for more than 6 months. Leave a Reply. |
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