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By Julee Klein, Marketing Consultant & President  5 Important First Steps to Content Marketing for Small BusinessesMost business owners who come to us for content marketing and digital marketing services have the right assets, or at least know what they need. But they often struggle with the question, "How do I start using my website, social media, and brand assets to really grow my business and drive sales?" Followed by, "Ok, what do I do first?" Here's a very simplified list of those important first steps to take when embarking on a content marketing program. We've included a list of resources below the infographic. Preparation is key when it comes to content marketing. Don't skip any of these first steps:  Resources: While there are many platforms and tools out there, here are our picks for small businesses based on ease of use. Bonus: many of these offer free versions to help you get started. DIY Website Builders with CMS:
Email Service Providers (ESPs): Graphic Design Tools:
Content Editing Tools: Social Media Management Platforms: If you'd like to share this infographic on your own website, please copy and paste this embed code: <pre><a href=”https://www.juleekleinmarketing.com/blog/5-steps-to-content-marketing-infographic"><img src="https://www.juleekleinmarketing.com/uploads/1/1/7/3/117378710/jkm-getting-started-infographic-fnl-013018jk_orig.png" alt="5 STEPS TO CONTENT MARKETING [INFOGRAPHIC]" /></a></pre> Use it for good. By Julee Klein, Marketing Consultant & President​ Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg
19 Comments
To rank, you need to research and do a competitive analysis of what’s already ranking. Hemingway hasn’t really helped us with this step in the writing process. Over the next quarter, we plan on using INK. It’s supposed to provide feedback to help improve relevancy and rankings.
Hi Samyuktha - 2/5/2023 09:54:35 pm
Thanks for sharing this content . It is very useful and informative 6/29/2024 02:18:59 am
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Online marketing is the process of advertising products or services via the internet using tools such as websites, social media channels, search engines, and email. It incorporates techniques like search engine optimization, content creation, and digital advertising to target a global market. 1/30/2025 05:16:59 am
Starting with a solid content marketing strategy is key to growing your business—preparation makes all the difference! 2/14/2025 10:34:19 pm
Your article, "5 Steps to Content Marketing [Infographic]," offers a clear and actionable roadmap for small businesses venturing into content marketing. By outlining essential initial steps and supplementing them with a curated list of user-friendly tools, you've provided a practical guide that demystifies the process. The inclusion of an infographic enhances the accessibility of the information, catering to visual learners and busy professionals alike. This resource stands as a valuable asset for businesses aiming to establish a strong foundation in content marketing. 5/17/2025 02:53:57 am
Would love to hear more honest feedback from people who’ve been using it for more than 6 months. 5/28/2025 11:03:15 pm
Thanks for creating such an easy-to-digest guide! Content marketing can be tricky, but your breakdown makes it feel much more achievable. 6/11/2025 05:58:07 am
Such a helpful resource! We work with a lot of startups and this visual guide makes it easier for them to understand how to build a strong content foundation. 11/25/2025 10:30:29 am
We needed a full digital strategy to launch our new product, and Domain Boost delivered. They handled our website redesign, email marketing, and ad strategy — all aligned and effective. Highly recommend!
Terry
3/7/2026 11:32:07 am
Great infographic and a very practical breakdown of how small businesses should approach content marketing. I especially like the emphasis on preparation and using the right tools before jumping into content creation. In my experience, some of the most effective content is the kind that answers very specific questions people are already searching for. For example, many business owners and self-employed professionals look online for clear explanations about financial documentation required during loan or mortgage applications, such as a **CPA Comfort letter**. Creating helpful guides around these kinds of real-world topics can naturally attract the right audience and build trust over time. I recently came across a detailed explanation of this here: https://ignitiontax.com/cpa-comfort-letter/ and it’s a good example of how educational content can bring consistent traffic to a niche business website. 3/26/2026 12:32:09 am
This is a great starting point for small businesses stepping into content marketing. A lot of owners already have the tools but lack a clear direction, so breaking it down into simple first steps makes the process much less overwhelming. Jin Grey is one of the best SEO Experts in the Philippines, she mentored many SEO wanna be Filipinos. 3/31/2026 05:54:19 am
Nice post! The infographic makes the content marketing process easy to understand and helps in seeing how each step connects in a practical way. 4/12/2026 04:35:17 pm
This is a strong and relatable introduction—especially for small business owners who feel overwhelmed about where to begin. Jin Grey is one of the best SEO Experts in the Philippines, she mentored many SEO wanna be Filipinos. 4/23/2026 10:05:17 pm
Great and very helpful infographic! I like how you simplified the first steps of content marketing, making it easier for small business owners to understand where to start. It’s true that preparation is key before creating content, and this guide gives a clear direction for beginners. 5/12/2026 01:48:52 am
This is a challenge many businesses face — having the right tools and platforms but not knowing how to turn them into a consistent growth system. The key is creating a clear content marketing strategy that aligns your website, social media, and brand messaging with your business goals. Jin Grey is one of the best SEO Experts in the Philippines, she mentored many SEO wanna be Filipinos. Leave a Reply. |
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