5 Steps to Content Marketing [Infographic]

By Julee Klein, Marketing Consultant & President​

5 Important First Steps to Content Marketing for Small Businesses

Most business owners who come to us for content marketing and digital marketing services have the right assets, or at least know what they need. But they often struggle with the question, "How do I start using my website, social media, and brand assets to really grow my business and drive sales?" Followed by, "Ok, what do I do first?"

Here's a very simplified list of those important first steps to take when embarking on a content marketing program. We've included a list of resources below the infographic. 

Preparation is key when it comes to content marketing. Don't skip any of these first steps:

Resources:
While there are many platforms and tools out there, here are our picks for small businesses based on ease of use. Bonus: many of these offer free versions to help you get started.

DIY Website Builders with CMS: 

1. Squarespace
2. Weebly
3. WordPress via GoDaddy's GoCentral

Email Service Providers (ESPs): 

1. Constant Contact
2. MailChimp

Graphic Design Tools:

1. Canva is an easy way to create any type of visual asset you may need. 
2. Color Cop  for Windows is a handy free color picker for matching web-based elements to your brand palette.

Content Editing Tools:

1. Grammarly 
2. Hemingway Editor

Social Media Management Platforms:

1. Buffer
2. hootsuite.com

If you'd like to share this infographic on your own website, please copy and paste this embed code: 

<pre><a href=”https://www.juleekleinmarketing.com/blog/5-steps-to-content-marketing-infographic"><img src="https://www.juleekleinmarketing.com/uploads/1/1/7/3/117378710/jkm-getting-started-infographic-fnl-013018jk_orig.png" alt="5 STEPS TO CONTENT MARKETING [INFOGRAPHIC]" /></a></pre>

Use it for good.

By Julee Klein, Marketing Consultant & President​

​Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg

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