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Ideas, information, and tips for using marketing powers for good.

What is a Lead Magnet? [INFOGRAPHIC]

6/17/2019

1 Comment

 
By Andrew Hansen, Copywriter
Blog Banner text: Approach each customer with the idea of helping him or her solve a problem or achieve a goal, not of selling a product or service. Quote by Brian Tracy.

What is a Lead Magnet and Why Every Small Business Needs One

In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder. 
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:

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ADA Compliance and Your Small Business Website

6/14/2019

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By Julee Klein, Marketing Consultant & President
Graphic illustration of an abstract human profile with colorful brain and the quote,

What does web accessibility mean and does it apply to small businesses?

In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled. 
The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses. ​
ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.

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How Do Consumers Really Shop Online? [Infographic]

3/13/2019

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​By Julee Klein, Marketing Consultant & President
How Do Consumers Really Shop Online?

9 Statistics About Online Consumer Behavior to Consider Before Starting a Digital Marketing Campaign

As a small business owner, deciding where to spend our marketing budget can be a challenge. On the one hand you may want to be everywhere and not miss an opportunity to woo potential customers. On the other hand, you need to be strategic about your digital marketing spend to ensure you squeeze the most marketing juice out of your campaigns. 

​So how do you discover where your potential customers are hanging out online and how do you engage them there? Luckily we've found some great data to share...

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How User Experience Impacts Sales

2/12/2019

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​By Julee Klein, Marketing Consultant & President
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10 Tips for Providing a Positive User Experience on Your Small Business Website

Have you ever gone into a brick-and-mortar store and been frustrated by the experience? Maybe the aisles were too narrow or the line at the checkstand was too long. Or perhaps the music was too loud or the staff just unhelpful. As shoppers, we understand that these negative customer experiences impact sales. But as small businesses are we looking at our web presence in the same light? If not, we should and here's why. 

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Why Your Small Business Website Needs a Blog

1/24/2019

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​By Julee Klein, Marketing Consultant & President
Why Your Small Business Website Needs a Blog

Turns out blog posts are good for business.

Last year's statistics on blogging are pretty compelling. Blog posts continue to be among the top performing web pages for both business-to-business (B2B) companies and those businesses that target consumers (B2C).  
Don't take our word for it. Review the blogging statistics infographic from Gate 39 Media, a financial services marketing and technology agency . It's worth a look. And be sure to review the additional resources and tips below the infographic on how to get your small business blog started.

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Marketing Automations for Small Business

11/25/2018

13 Comments

 
​By Julee Klein, Marketing Consultant & President​
3 Amazing and Free Marketing Automations for Small Business

3 Amazing (and Free) Small Business Marketing Automations

Artificial intelligence and marketing automations are not just for enterprise and Fortune 500 companies. There are several time- and cost-saving applications that can help small businesses run more efficiently and scale some of their marketing operations.

​While not a complete list by any stretch, here’s a look at our three favorite, free, marketing automation “hacks” for small business owners. 

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The Shocking Scale of Halloween Spending

10/30/2018

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​By Julee Klein, Marketing Consultant & President​
Halloween Spending and the Impact on Small Business Retailers

The Impact of Halloween on Local Small Business Retailers

Halloween has always been great for small business and larger retailers and this year is will be scarily similar. Americans plan to spend $87 on average per person on the holiday according to the National Retail Federation.  The organization also claims that Americans are expected to spend $9.0 billion in total, slightly down on last year's $9.1 billion. And according to Statista, "45 percent of Americans will shop at a discount store this year while just under a quarter will make their Halloween purchases online. When it comes to how people will celebrate, 70 percent will hand out candy, 50 percent will decorate and 48 percent will dress in costume." 
Take a look at Halloween shopping stats presented as fun-sized eye-candy by Statista: 

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Why Your Cross-Channel Promotion Is Failing (And How to Fix It)

9/14/2018

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Guest post by Aljaz Fajmut, Nightwatch CEO
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5 Reasons Why Your Cross-Channel Promotion is Failing

Cross-channel promotion has become pretty important. It’s totally changed the game when it comes to finding and reaching new customers, and it lets us strengthen our presence and engage with multiple communities.

The problem is that implementing an effective cross-channel promotional campaign isn’t easy. The good news is that, once you know what mistakes you’re making, rectifying them and getting back on track is
easy.


Let’s take a look at why your cross-channel promotion is failing — and what you need to do fix it.


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Why Small Businesses Should Not Ignore SEO

9/3/2018

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​By Julee Klein, Marketing Consultant & President​
When it comes to SEO, focus on quality over quantity.

55 SEO Statistics About Small-Business Websites

We see it alot. The small business with a neglected web presence where updates to content on the site are made from time-to-time to include new products or services, or add or remove a team member, but a real content audit and review for search engine optimization (SEO) is rarely considered. Sadly, SEO is probably the single most important marketing tactic small businesses can adopt. If you're a small business serving your local community, wouldn't you want to show up as a top result when potential new customers are looking for your products or services online? 

If you're not yet convinced that SEO is worth the investment of time and budget, consider this slew of stats collected by the folks at Milkwhale:

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5 Great Examples of User-Generated Content

8/16/2018

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​By Julee Klein, Marketing Consultant & President​
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Get Inspired and Then Inspire Your Users to Generate Content

Brands of all sizes and stripes are finding that they can achieve better brand engagement and greater marketing success with peer-generated, authentic content than they can with more conventional, multimillion dollar campaigns.

There are a couple of reasons for the fun phenomenon. According to a 2016 survey conducted by Olapic, a visual content strategy agency, 76 percent of consumers trust peer recommendations over ads. Also, user-generated content (UGC) is much less expensive to produce and a much more efficient way of reaching customers today where they live and play - online and on social media. UGC marketing strategies rely on visual content that consumers create themselves – a much more affordable option than traditional advertising. Well, if you can inspire them to create it that is.

​So let's get to it. Here are some great examples of brands inspiring fun and engaging user-generated content:

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    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
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