Spring into action with May themes for email marketing.
Not only is it May, it's also small business week this week, April 29 through May 5th. What a great time to get inspired and boost your email marketing efforts.
But sometimes inspiration can be elusive. Are you stumped when it comes to email marketing ideas for May - beyond the obvious Mother's Day and graduation oppotunities?
Not to worry, Constant Contact has put together a list of email themes and content ideas to use when creating campaigns for your customers, contacts, and communities.
Bookmark the May 2018 marketing and Holiday planning infographic from Constant Contact.
How do you get quality backlinks to your web content?
As difficult as producing great content can be, it can be even more difficult to get quality backlinks to it to boost web traffic and SEO. But it's worth the extra effort involved.
"Backlinks" are links back to your web content from other external websites. Despite the many changes announced by Google lately, backlinks are still considered one of the most important SEO ranking factors.
Keep in mind, not all backlinks are quality links that help your content. Some low-quality backlinks may actually hurt your website's page rankings*.
The first step to quality backlinks is producing quality content.
Guest post by Payman Taei, Visme.co Founder
Elevate your presentation engagement with complementary infographics.
It's no secret that different types of marketing collateral serve very different purposes, particularly when it comes to informing and educating your audience.
Sometimes people don't want to read a long piece of content. They'd like to see the same information expressed visually in the form of an infographic, presentation, or even a video. Let's face it, recent studies show that these types of visual content typically outperform more traditional forms of marketing communications.
Q: What’s the best strategy for old blog content and using it to bring new traffic to your website?
A: Conduct a simple content audit.
If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?
According to SEMbyotic, a digital marketing agency serving enterprise clients, you should conduct a simple content audit. Here's how they break it down in the following infographic:
Google recently announced their "mobile-first" indexing. Is your website ready?
Any time Google makes a change to the way websites are indexed and ranked, feathers get ruffled and there's a bit of a "the-sky-is-falling" response. But no need to fret. With every change to made by Google, we've actually seen opportunities and improvements that deliver better results and better user experiences for consumers. So change is good.
That said, this means that there's some new attention to be paid to your website to ensure that you're truly optimized to reap the most benefit from this latest decree from the Googledom.
12 Easy Ways to Improve Your Content Marketing and SEO Game
Content marketing is really just engaging and nurturing your customers and online communities by providing them relevant, valuable content on a consistent basis. If done well, content marketing attracts potential customers to your business and creates brand affinity. For content marketing to really be effective, marketers will need to understand their customers' and communities' behaviors and motivations and be able to put their customers' needs first.
Also important and closely related, search engine optimization, or SEO, is the practice of increasing the quantity and quality of your website traffic through organic search engine results. Content marketing and SEO go hand-in-hand. Digital marketers and website managers continually refine their content based on SEO objectives and strategy and likewise, adjust their SEO strategy and tactics based on the performance of their content. Here's how to get the most out of your content marketing and SEO efforts: