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By Julee Klein, Marketing Consultant & President  Holidays, themes, and ideas for June email marketing campaigns.What we love most about our partnership with Constant Contact is they are so good at putting together helpful resources for small business marketers. And now that Summer is finally here, it's a great time to get inspired by these June email marketing themes and topic ideas. Not convinced about the power of email marketing? A survey by MarketingSherpa found that over 60% of customers prefer to receive emails from brands at least weekly and over 80% wish to receive email communications at least monthly. In fact, this same study found that, "A vast majority of Americans (91%) do in fact want to receive promo emails." Well there you go. Start with these ideas and be sure to check out the additional tips and resource links below the infographic.
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By Julee Klein, Marketing Consultant & President  Spring into action with May themes for email marketing.Not only is it May, it's also small business week this week, April 29 through May 5th. What a great time to get inspired and boost your email marketing efforts.
But sometimes inspiration can be elusive. Are you stumped when it comes to email marketing ideas for May - beyond the obvious Mother's Day and graduation oppotunities? Not to worry, Constant Contact has put together a list of email themes and content ideas to use when creating campaigns for your customers, contacts, and communities. Bookmark the May 2018 marketing and Holiday planning infographic from Constant Contact.
By Julee Klein, Marketing Consultant & President
Over Two Dozen Great Ideas for Email Marketing Content
When it comes to email marketing, sometimes the hardest part is just getting started. If your business is stalling out, instead of getting out, email newsletters on the regular, you're missing out on engaging with your most loyal customers.
Take for instance this statistic from the folks at SalesWings, "90% of customers prefer to receive company updates via newsletters over Facebook updates, according to research from Nielsen Norman Group. That same research shows at least 50% of subscribers made a purchase that was influenced by content in a newsletter." Luckily Campaign Monitor put together this fabulous infographic that's filled with 25 great ideas for nurturing your opt-ins, nourishing your loyal customers and keeping your subscribers up to date on the latest and greatest goings-on with your brand, products, and services. By Julee Klein, Marketing Consultant & President  Great Ideas for February Email CampaignsHoly cow, it's already February! It's not too late to capitalize on February holidays and themes to better engage with your online communities and via email marketing. Of course there's the obvious theme of Valentine's Day. But Constant Contact has some other really great ideas about what you can be reaching out to your customers about this month. They've also included some insightful, compelling reasons to use email marketing to nurture your biggest fans in your contact lists. Check out the infographic: By Julee Klein, Marketing Consultant & President  5 Important First Steps to Content Marketing for Small BusinessesMost business owners who come to us for content marketing and digital marketing services have the right assets, or at least know what they need. But they often struggle with the question, "How do I start using my website, social media, and brand assets to really grow my business and drive sales?" Followed by, "Ok, what do I do first?"
Here's a very simplified list of those important first steps to take when embarking on a content marketing program. We've included a list of resources below the infographic. Preparation is key when it comes to content marketing. Don't skip any of these first steps: |
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