Holidays, themes, and ideas for June email marketing campaigns.
What we love most about our partnership with Constant Contact is they are so good at putting together helpful resources for small business marketers. And now that Summer is finally here, it's a great time to get inspired by these June email marketing themes and topic ideas.
Not convinced about the power of email marketing? A survey by MarketingSherpa found that over 60% of customers prefer to receive emails from brands at least weekly and over 80% wish to receive email communications at least monthly. In fact, this same study found that, "A vast majority of Americans (91%) do in fact want to receive promo emails." Well there you go.
Start with these ideas and be sure to check out the additional tips and resource links below the infographic.
Additional tips and resources:
Father's Day Emails and Creating Coupons
Coupons are great for motivating your repeat customers to come back to you for their Father's Day related spends. You can create a coupon directly in Constant Contact. Also, be sure to check out Constant Contact's blog post on How to Send the Perfect Father's Day Email for more ideas and inspiration around this theme.
Email Week and the Benefits of Sending Out Multiple Emails
A lot of small business owners we know are reluctant, at first, to start sending out emails to their contacts more frequently than once per month. But depending on your business and your content, there are multiple reasons why you should send more emails than you think and plenty of benefits to upping your email schedule. Frequent, relevant emails can be a great way to stay top-of-mind and build brand affinity for your small business.
Best Friends' Day and Email Sign-up Tools
An email sign-up form on your website is a must. In fact we think you should have two: one static sign-up form near your blog and/or in your website footer, and another pop-up form that appears on your website after a set amount of time or appears "upon exit-intent" which is when the visitor moves their mouse to close the browser tab on which your site appears. Be careful here. You don't want to annoy or disrupt the user experience on your website if the visitor is engaging with your content. So our recommendation is to set this pop-up form to upon exit intent.
World Environment Day and Adding Donations to Your Email Campaigns
We're all about doing marketing for good. Adding the ability for your customers and contacts to help you with your philanthropic marketing efforts is a great way to grow engagement and brand affinity. As we mention in our blog post about marketing with social impact, giving back is good for the bottom line. Adding donations to your email campaigns is an easy way to promote the good you do and have the most social and financial impact. Add a simple button to donate in your email layout and create a landing page with your additional campaign details and form fills.
With a 66% conversion rate, email marketing is your best bet for growing your business.
The most important thing with email marketing is to be sure you're sending out emails on a regular basis and taking clues from your open rates and click-thrus. Check to see what is really working for your customers and communities. Keep creating, sending, and refining your email communications and you'll see those conversions increase and your business grow!
JKM is a Certified Constant Contact Solutions Provider. As a result, we are able to offer a 60-day free trial for new sign-ups and can help you with all your email marketing questions.