Guest Post by Marissa Perez, Co-Creator, Business Pop Navigating the complexities of marketing can be overwhelming, especially for small business owners and entrepreneurs. However, the advent of the digital era has provided individuals with the tools to take charge of their own promotional initiatives. The rewards are twofold: substantial cost savings and a deeper understanding of how to present your brand to the world. Follow this six-step blueprint to help you become your own marketing powerhouse.
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By Julee Klein, Marketing Consultant and President, JKM SEO Matters to Small Businesses and There Has Been a Lot to Keep Up With in 2022A lot of small businesses we know have a website that typically gets updated once a quarter if at all. That's been a big problem for a lot of businesses this year as Google has increased the frequency and severity of their algorythic updates that affect search engine optimization (SEO.) Put more simply, Google has been constantly changing key factors and signals that affect how your website ranks in search results.
By Julee Klein, Marketing Consultant & President Dust Off Your Email Marketing and Start Generating RevenueMaybe your marketing plans are off to a great start this year. Or maybe you're bogged down with too many other small business issues to focus on marketing. But the reality is that most of your sales revenue this year is going to be generated by your existing and returning customers and those referrals they send your way! How many of those returning customers and referrals you receive is going to depend on your email marketing efforts and staying top-of-mind.
By Julee Klein, Marketing Consultant & President
The State of Small Business Blogging in 2021 and Beyond
If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.
Guest Post by Artur Meyster, Chief Technology Officer, Career Karma Start-up Challenges? Consider Outsourcing Your MarketingIf you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities. You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.
Guest Post by Ashley Wilson, Freelance Writer How to Provide the Personal Touch in Five Easy StepsIf there's one thing that suffers under automation, it's how cold and impersonal technology can be. Sure, we can use AI and data mining to provide a tailored shopping or search experience. But how often do you feel like the companies and websites you visit really care about you and your needs? Unlike B2B marketing, which focuses on addressing problems and directing solutions based on the needs of a business, digital marketing to consumers requires folding your audience into your story in a way that allows them to create an emotional attachment to your brand.
By Julee Klein, Marketing Consultant & President Set up Additional Owners and Managers for Your Google My Business ListingWhen it comes to digital marketing as a small business owner, you can't always do it all online alone. It's important to delegate and get the help you need to manage your website and online business directory listings like your Google My Business account. Here's the right way to add additional users and listing managers to your Google My Business Listing without sharing your sensitive Google password information or surrendering primary ownership.
By Julee Klein, Marketing Consultant & President Yes, You Really Need a Google My Business Listing and Here's Why:Given the current economic climate amidst the COVID-19 pandemic and extended shelter-in-place orders, there has never been more people online. As a small business owner, it's never been more important to update and manage your digital marketing assets such as your website and online directory listings. It's truly is mission critical that your business can be found online via search engines including Google, Bing, Yahoo, etc. Of these directory listings and search engines, your Google My Business (GMB) listing is the most important one to set up and maintain. Why? As Search Engine Land reports, more than 50% of Google searches end without a click to a website via a click on an organic or paid search result.
Guest Post by Joe Peters, Freelance Writer Drive Traffic to Your Small Business Website for LessLead generation is one of the most important parts of any business strategy. If you’re not collecting leads, then you’re not gathering opportunities for sales. That means that your bottom line will quickly begin to suffer. Unfortunately, for a lot of business leaders and marketing experts, it can be challenging to track down new and reliable ways of generating leads regularly. That’s why we’ve put together this quick go-to guide for some of the most successful methods any business can use. Whatever industry you’re in, and whoever your target market might be, you can use the following strategies to boost your lead generation strategy.
By Max Klein, Marketing Coordinator
25 Things That Impact Your Exposure (And How To Fix Them)
Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments.
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.
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