Guest Post by Joe Peters, Freelance Writer
Drive Traffic to Your Small Business Website for Less
Lead generation is one of the most important parts of any business strategy. If you’re not collecting leads, then you’re not gathering opportunities for sales. That means that your bottom line will quickly begin to suffer.
Unfortunately, for a lot of business leaders and marketing experts, it can be challenging to track down new and reliable ways of generating leads regularly. That’s why we’ve put together this quick go-to guide for some of the most successful methods any business can use.
Whatever industry you’re in, and whoever your target market might be, you can use the following strategies to boost your lead generation strategy.
By Max Klein, Marketing Coordinator
25 Things That Impact Your Exposure (And How To Fix Them)
Staying competitive in the digital marketing requires dedication if you want your small business to thrive. Ensuring your website is well-optimized with the best search engine optimization (SEO) practices is one way to be a step ahead of your competitors. Being up-to-date on the latest changes in SEO can also help you improve the performance of your various digital marketing campaigns, ensuring that you yield the maximum return from all your investments.
If you have a website, then conduct an SEO audit to check if you are making these below SEO mistakes. These could be one of the reasons why your website is not garnering enough traffic or is still not ranking well.
15 Things to Consider Before Starting a Small Business Blog
When Google released their Panda update in 2011, they took the internet by storm. What stood in the aftermath was the foundation of blogging in 2020: a world of long-form content, detailed guides, and lengthy articles that delivers unique value to readers hundreds of millions of times every day.
That’s not an exaggeration. When WordPress sites alone see over 21 billion articles read on a monthly basis, it’s no wonder that a machine as complex as Google is necessary to make anything visible at all.
A Look at JKM's Digital Marketing Highlights in 2019
JKM opened its virtual doors in January of 2018. Now that our second year in operation is coming to a close, we’re reflecting on all that we’ve accomplished this year for our small business clients and our digital marketing agency. Here’s a look at our highlights in 2019:
The Scoop on Keeping Your Small Business Customers Happy and Engaged
Small business owners and savvy marketers know that in order for your promotions and sales efforts to be most effective, you should know as much as possible about your potential customer; what their habits are both online and off, their income, commute habits, communication preferences, etc.
This all helps paint a picture of their needs, and helps you determine at what point your products or services could be of use to them. This type of personalized data on your customer is incredibly valuable, and one of the reasons why big data is such a rapidly growing market.
Yet for most small businesses, finding the right customer at the right time using snippets of demographic and other consumer behavior data can be time consuming and hit-or-miss. Even the best, most thoroughly researched marketing campaigns only convert a small percentage of their target audience.
Customer engagement begins with your logo.
A number of our small business clients come to us because they need a better web presence or want to begin marketing their business online. We hate to do it, but sometimes we have to pump the brakes, take a step back and discuss their branding. For most small businesses, "branding" may consist of their logo and perhaps a small set of preferred colors, and maybe, if we're lucky, some defined fonts and images.
But the importance of your small business' logo cannot be overstated. The logo is often the first interaction and subsequent reaction a new prospect experiences when discovering your business. So the important question is: does it send the message you want to communicate about your company?
By Andrew Hansen, Copywriter
Optimize your social media timing, tools, and platforms.
While running your digital marketing campaign, it can be difficult to decide what kind of content you want to post on social media, not to mention figuring out the nuances of every platform. But by picking up practices that drive-up engagement on your online profiles, your efforts to reach potential customers through social media will only improve.
Here are five important social media marketing tips and tricks every small business should know to maximize their time and effort online:
Make Your Small Business a Late-Summer Hot Spot With These Email Marketing Ideas for August
This is it. The summer is almost over. August is upon us so let's kick your email marketing in gear before it's time to start planning your Holiday Season marketing strategy. Crazy, we know! But the good news is August is a great time to leverage the beautiful outdoor weather, summer vacations, and back-to-school activities in your email marketing content. If you're looking for ideas for how to end the summer season on a high note, these email marketing tips from Constant Contact should help make your business a hot spot in August.
By Andrew Hansen, Copywriter
What is a Lead Magnet and Why Every Small Business Needs One
In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder.
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:
What does web accessibility mean and does it apply to small businesses?
In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled.
The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses.
ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.