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Ideas, information, and tips for using marketing powers for good.

Scam Alert: Is My Business Facebook Page Really in Violation?

3/30/2025

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By Julee Klein, Marketing Consultant and President, JKM 
Illustration depicting warning sign, red alarm and a masked person with impersonating Facebook employee

How to Tell if That Facebook Message About Your Business Page is Real or Not

You just received a direct message in Messenger claiming that your Facebook business page is in violation of terms of service or copyright complaints. But is it real?

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How to Measure Digital Marketing Success Without Manual Effort

10/11/2024

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Guest Post by Sarah Mitchell, Digital Marketer
Illustration of a man relaxing on the beach with article title in the graphic and JKM logo
Measuring the success of your marketing efforts is crucial. However, manually tracking metrics can be time-consuming, prone to errors, and overwhelming. That's where automation can help businesses assess their digital marketing performance. By leveraging automated tools and analytics platforms, you can effortlessly monitor key metrics, gain real-time insights, and make informed decisions without the burden of manual effort. Here, we'll guide you through automating your marketing analytics, helping you measure digital marketing success while saving time and resources. Discover how automation can revolutionize your marketing strategy and lead you to greater success with less effort!
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6 Steps to Transform Into a Do-It-Yourself Small Business Marketer

11/29/2023

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Guest Post by Marissa Perez, Co-Creator, Business Pop
Illustration of a tatooed business owner on a tablet working on digital marketing
Navigating the complexities of marketing can be overwhelming, especially for small business owners and entrepreneurs. However, the advent of the digital era has provided individuals with the tools to take charge of their own promotional initiatives. The rewards are twofold: substantial cost savings and a deeper understanding of how to present your brand to the world. Follow this six-step blueprint to help you become your own marketing powerhouse.

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A Look at All of Google's SEO UPdates in 2022

12/19/2022

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By Julee Klein, Marketing Consultant and President, JKM 
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SEO Matters to Small Businesses and There Has Been a Lot to Keep Up With in 2022

A lot of small businesses we know have a website that typically gets updated once a quarter if at all. That's been a big problem for a lot of businesses this year as Google has increased the frequency and severity of their algorythic updates that affect search engine optimization (SEO.) Put more simply, Google has been constantly changing key factors and signals that affect how your website ranks in search results. 

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Email Marketing Spring Cleaning for Small Businesses

2/3/2022

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By Julee Klein, Marketing Consultant & President​
Email Marketing Spring Cleaning for Small Businesses

Dust Off Your Email Marketing and Start Generating Revenue

Maybe your marketing plans are off to a great start this year. Or maybe you're bogged down with too many other small business issues to focus on marketing. But the reality is that most of your sales revenue this year is going to be generated by your existing and returning customers and those referrals they send your way! How many of those returning customers and referrals you receive is going to depend on your email marketing efforts and staying top-of-mind. 

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Blogging Statistics and Trends for Small Business Owners

3/30/2021

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By Julee Klein, Marketing Consultant & President​
Blogging Statistics and Trends for Small Business Owners

The State of Small Business Blogging in 2021 and Beyond

If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.

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How Startups Can Benefit from Outsourcing Their Marketing

7/20/2020

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Guest Post by Artur Meyster, Chief Technology Officer, Career Karma
How Startups Can Benefit from Outsourcing Their Marketing

Start-up Challenges? Consider Outsourcing Your Marketing

If you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities. 
You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.

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5 Effective Tips On Providing Customers With A Personalized Experience

6/8/2020

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Guest Post by Ashley Wilson, Freelance Writer
5 Effective Tips on Providing Customers with a Personalized Experience

How to Provide the Personal Touch in Five Easy Steps

If there's one thing that suffers under automation, it's how cold and impersonal technology can be. Sure, we can use AI and data mining to provide a tailored shopping or search experience.
But how often do you feel like the companies and websites you visit really care about you and your needs?
Unlike B2B marketing, which focuses on addressing problems and directing solutions based on the needs of a business, digital marketing to consumers requires folding your audience into your story in a way that allows them to create an emotional attachment to your brand.

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How to Add Additional Users to Your Google My Business LIsting

5/15/2020

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By Julee Klein, Marketing Consultant & President​
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Set up Additional Owners and Managers for Your Google My Business Listing

When it comes to digital marketing as a small business owner, you can't always do it all online alone. It's important to delegate and get the help you need to manage your website and online business directory listings like your Google My Business account. Here's the right way to add additional users and listing managers to your Google My Business Listing without sharing your sensitive Google password information or surrendering primary ownership. 

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How to Set Up Your Google My Business Listing

5/1/2020

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By Julee Klein, Marketing Consultant & President
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Yes, You Really Need a Google My Business Listing and Here's Why:

Given the current economic climate amidst the COVID-19 pandemic and extended shelter-in-place orders, there has never been more people online. As a small business owner, it's never been more important to update and manage your digital marketing assets such as your website and online directory listings.  It's truly is mission critical that your business can be found online via search engines including Google, Bing, Yahoo, etc. 
Of these directory listings and search engines, your Google My Business (GMB) listing is the most important one to set up and maintain. Why? As Search Engine Land reports, more than 50% of Google searches end without a click to a website via a click on an organic or paid search result. 

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    klein blog:
    ​Marketing tips for small business.


    Did you know "klein" means small in German? Which is perfect since we help "klein" businesses with all of their "groß" (big) marketing needs. We believe that just because you're small, doesn't mean your marketing efforts have to be.
    ​


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