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Guest Post by Marissa Perez, Co-Creator, Business Pop  Frequently Asked Questions and Real World AnswersAs you discovered in our previous article, Five Digital Marketing Strategies Small Business Owners Need Right Now, digital marketing has changed. With AI-powered search, the decline of third-party cookies, and a fragmented discovery landscape, the tactics that drove growth in 2022 are already losing steam. Small businesses that adapt now will compound a real competitive advantage. Here are some common questions about understanding digital marketing strategies.
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Guest Post by Marissa Perez, Co-Creator, Business Pop  The rules of digital marketing have changed faster in the past two years than in the previous decade.AI-powered search, the decline of third-party cookies, and a fragmented discovery landscape mean that the tactics that drove growth in 2022 are already losing steam. Small businesses that adapt now will compound a real competitive advantage. Those who wait will find themselves competing for scraps.
By Julee Klein, Marketing Consultant and President, JKM  How to Tell if That Facebook Message About Your Business Page is Real or NotYour small business just received a direct message in Messenger claiming that your Facebook Business Page is in violation of terms of service or copyright complaints. But is it real?
Guest Post by Sarah Mitchell, Digital Marketer  Measuring the success of your marketing efforts is crucial. However, manually tracking metrics can be time-consuming, prone to errors, and overwhelming. That's where automation can help businesses assess their digital marketing performance. By leveraging automated tools and analytics platforms, you can effortlessly monitor key metrics, gain real-time insights, and make informed decisions without the burden of manual effort. Here, we'll guide you through automating your marketing analytics, helping you measure digital marketing success while saving time and resources. Discover how automation can revolutionize your marketing strategy and lead you to greater success with less effort!
Guest Post by Marissa Perez, Co-Creator, Business Pop  Navigating the complexities of marketing can be overwhelming, especially for small business owners and entrepreneurs. However, the advent of the digital era has provided individuals with the tools to take charge of their own promotional initiatives. The rewards are twofold: substantial cost savings and a deeper understanding of how to present your brand to the world. Follow this six-step blueprint to help you become your own marketing powerhouse.
By Julee Klein, Marketing Consultant and President, JKM  SEO Matters to Small Businesses and There Has Been a Lot to Keep Up With in 2022A lot of small businesses we know have a website that typically gets updated once a quarter if at all. That's been a big problem for a lot of businesses this year as Google has increased the frequency and severity of their algorythic updates that affect search engine optimization (SEO.) Put more simply, Google has been constantly changing key factors and signals that affect how your website ranks in search results.
By Julee Klein, Marketing Consultant & President  Dust Off Your Email Marketing and Start Generating RevenueMaybe your marketing plans are off to a great start this year. Or maybe you're bogged down with too many other small business issues to focus on marketing. But the reality is that most of your sales revenue this year is going to be generated by your existing and returning customers and those referrals they send your way! How many of those returning customers and referrals you receive is going to depend on your email marketing efforts and staying top-of-mind.
By Julee Klein, Marketing Consultant & President
The State of Small Business Blogging in 2021 and Beyond
If you’re a small business owner or an entrepreneur looking to start your own blog, you may feel overwhelmed when thinking about creating a blog strategy from scratch. A lot of resources, time, and tactics go into creating a successful blog, but without knowing where to start, it can be easy to feel discouraged.
With over 3.5 billion searches on Google every day, it’s clear the impact and reach that blogging has. But without the know-how to make your blog stand out, readers can easily get lost in a sea of content. That’s where we can step in to show you how your business can benefit from blog article content done right.
Guest Post by Artur Meyster, Chief Technology Officer, Career Karma  Start-up Challenges? Consider Outsourcing Your MarketingIf you have a startup, you understand the challenges of keeping all marketing efforts optimal and your financials in a good state. This is only possible if you allocate your resources toward prioritized activities. You have two choices when it comes to Digital Marketing: you can use in-house talent or hire outsource companies. While both have merit, when it comes to startups, outsourcing could be the best choice. Let’s explore why.
Guest Post by Ashley Wilson, Freelance Writer  How to Provide the Personal Touch in Five Easy StepsIf there's one thing that suffers under automation, it's how cold and impersonal technology can be. Sure, we can use AI and data mining to provide a tailored shopping or search experience. But how often do you feel like the companies and websites you visit really care about you and your needs? Unlike B2B marketing, which focuses on addressing problems and directing solutions based on the needs of a business, digital marketing to consumers requires folding your audience into your story in a way that allows them to create an emotional attachment to your brand.
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