Blog readability is just as important as SEO.
When it comes to content marketing, and more specifically blogs, marketers are learning that longer content and smart SEO are keys to success.
But content readability is even more critical to keeping your readers' interest and engaging them to move beyond your blog post and further through your website to the contact form. The ability for the reader to easily absorb your web content, and engage with your brand, is even more important than SEO.
How can you be sure your blog posts are optimized for best readability?
Hat tip to the folks at Yoast for putting together some really great resources and plug-ins for better blog readability.
Yoast SEO Blog, Practical Tips for Setting Up a Clear Text Structure
The Hemingway App, Hemingwayapp.com