The Impact of Halloween on Local Small Business Retailers
Halloween has always been great for small business and larger retailers and this year is will be scarily similar. Americans plan to spend $87 on average per person on the holiday according to the National Retail Federation. The organization also claims that Americans are expected to spend $9.0 billion in total, slightly down on last year's $9.1 billion. And according to Statista, "45 percent of Americans will shop at a discount store this year while just under a quarter will make their Halloween purchases online. When it comes to how people will celebrate, 70 percent will hand out candy, 50 percent will decorate and 48 percent will dress in costume."
Take a look at Halloween shopping stats presented as fun-sized eye-candy by Statista:
Courtesy of Statista
When it comes to Halloween shopping, specialty stores are out-pacing department stores and grocery stores.
We think this is an important data point for our small business clients. When it comes to Halloween, you can compete with larger department stores and national sellers. When you combine the data point that 35% of Americans are expected to shop at a specialty store with the estimated 24% shopping online, that's a huge opportunity for small businesses! With a little bit of strategic digital marketing, some solid email and social media promotions, and a dash creative content, you can set your business up for some spooky sales success!
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For more "treats" check out our small business resources page with additional discounts.