Use this list of November holidays, themes, ideas, and stats to inspire your email marketing campaigns all month long.
We're finding that a lot of small business owners are inclined to wait until after Thanksgiving to really promote their holiday activities and events. But did you know that each year about 40 percent of consumers begin their holiday shopping before Halloween.? Yes! And according to the National Retail Federation, this number is growing each year. And likewise, this same retail organization reports that "20 to 40 percent of all sales for small and mid-sized retailers take place within the last two months of the year."
Stay top-of-mind with your clients and customers all month long.
If you haven't already, it's time to start planning your holiday promotions AND continue executing on your email campaigns. To that end, Constant Contact has come out with a list of themes and ideas to keep you engaged with your customers throughout the month of November. We also offer some additional tips and ideas about each theme below the infographic.
Additional Tips and Resources for November Email Marketing Success
Don't Forget November 10th.
Forget-Me-Not Day on November 10th is a great time to send a calendar reminder for any holiday events and sales you have going on or to send out an exclusive coupon offer to your most loyal customers and fans.
Honor Your Local Veterans on November 11.
Consider contributing to or otherwise sponsoring, an event for Veteran's Day in your community. A community event sponsorship is a great opportunity to make a positive social impact while marketing your business. Sponsored community events are also great topics to cover in your email communications. Another alternative is to offer a discount or special promotion to your local Veterans or offer to donate a percentage of sales to a non-profit Veterans organization such as the Wounded Warrior Project or Operation Homefront.
Share Your Story for Small Business Saturday!
This is your opportunity to tell your customers, clients, and community about your business and really build connections and support for your small business. Consider hosting a special event or offering a special discount or promotion to help encourage sales. Take photos and send out a follow-up email capturing the event highlights. Don't forget to share on social media as well.
With an average conversion rate of 66%, email marketing is your best bet for growing your business.
Constant Contact has added a number of great new features and interactive content blocks that will help with your email campaigns and holiday promotions. Look for the event RSVP block for any holiday events you have planned and non-profits should look for their specialized templates for annual appeals and donor anniversaries.
The most important thing with email marketing is to be sure you're sending out emails on a regular basis and taking clues from your open rates and click-thrus. Check to see what is really working for your customers and communities. Keep creating, sending, and refining your email communications and you'll see those conversions increase and your business grow!
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