New Features from Constant Contact for Email Marketing

​By Julee Klein, Marketing Consultant & President​

There are some amazing new features for small business users in Constant Contact.

Back in April, Constant Contact announced a set of new features that make emailing your customers and contacts easier and faster. The new features also allow your templates and content to be more powerful and provide more value to your recipients. Check out this overview video:

Use the new features to grow your small business.

All of these whiz-bang new features are really helpful for small business owners. You'll find a new way to set up list segmentation by click, and an easier way to set up A/B testing, and options for new, automatic emails.

From a simple "Thanks for subscribing!" to a more personalized "Happy Birthday, Donna", automatic emails are the easiest and most effective way to let your customers know you value them. Email automations ensure that your offers, events, and communications reach the right customers at the right time and can drive significant results.

Additionally, you can now easily drag-and-drop interactive content blocks into your emails like the RSVP event invite seen in the video above. With this particular new feature you'll be able to monitor sign-ups in real time. But there are other new, interactive drag-n-drop content blocks as well.

Check out what's new for non-profits.

If you're a non profit, there's even more to be excited about. In addition to all the great features mentioned above, Constant Contact's newly optimized email automations are really where your jam is at. You're now able to target non-openers to increase donations to your organization and create personalized annual appeals that can automatically go out on a set anniversary date. The crew at Constant Contact has even created specialized email templates specifically for non-profits.

Don't forget to set up the new list growth tools.

If you haven't been in your Constant Contact account in awhile (call us for help) you'll now find that they've added powerful list growth tools like the customizable web sign-up forms that you can now easily integrate on your website and set up as a timed pop-up or to appear upon exit intent. Bonus: once you set up the sign-up form integration on your website, you can easily edit the copy and design within your Constant Contact account and the sign-up form will automatically update on your website.

And embrace email automation.

Us small business owners tend to be a DIY bunch. Resist this urge when it comes to your email marketing. Here are some impressive statistics gathered by Constant Contact that illustrate why you should embrace setting up some well-timed automatic emails and let them work for you:

Want to share this infographic on your website? Copy and paste this embed code:

<pre><a href=”https://www.juleekleinmarketing.com/blog/new-features-from-constant-contact-for-email-marketing"><img src="https://www.juleekleinmarketing.com/uploads/1/1/7/3/117378710/why-you-need-email-automation-infographic_orig.png" alt="6 Reasons Why You Need Email Automation [INFOGRAPHIC]" /></a></pre>

Just getting started with email marketing?

As a Certified Constant Contact Solution Provider, we are able to offer a 60-day free trial of Constant Contact. Contact us for more details! 

By Julee Klein, Marketing Consultant & President​

Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg

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