Should Your Small Business be on Twitter?

Here's How to Master Twitter for Your Small Business

Twitter can open your small business to broader audiences across town or across the globe. The perfect Twitter profile page will help you stand out from the competition and can help validate a purchasing decision by our potential customers. Remember, your Twitter account should compel customers to make a purchase, not turn them away. Follow these easy steps to get the most out of Twitter.

These marketing strategies can be applied across other social platforms and can enhance your buyers experience. You can use these tips on Twitter to ultimately increase your sales and gain brand recognition. Keep your online marketing consistent across social media so that your audience gets the same message, whichever method they choose to follow you.

Leverage Buyer Personas to Help Your Reach on Twitter

Consider the Stages of the Buyers' Journey

Search for the Right Audiences and Conversations on Twitter

So should your small business be on Twitter?

The better question is: are your customers on Twitter? If so, then yes, you need to tackle this platform and fold it into your social media marketing practices. 

If you're feeling overwhelmed about tackling another socail media platfom, there are tools out there that can help you reduce the burden. Look to social media management tools like Hootsuite or Agorapulse. They will help you manage multiple social media channels all in one dashboard. They will also provide reports on how your campaigns and content are performing. 

Bonus tip: if you will be creating graphics and images for Twitter - and also sharing the same content on Facebook, Instgram, and Linkedin - then you can simply create one image at 1080 x 1080px and that size will comply with each of these platforms. Creating one "common build" graphic image for all 4 of these platforms will cut down on your content development time.