Email Marketing Ideas for August [INFOGRAPHIC]

By Julee Klein, Marketing Consultant & President

Make Your Small Business a Late-Summer Hot Spot With These Email Marketing Ideas for August

This is it. The summer is almost over. August is upon us so let's kick your email marketing in gear before it's time to start planning your Holiday Season marketing strategy. Crazy, we know! But the good news is August is a great time to leverage the beautiful outdoor weather, summer vacations, and back-to-school activities in your email marketing content. If you're looking for ideas for how to end the summer season on a high note, these email marketing tips from Constant Contact should help make your business a hot spot in August.

The text version of the infographic follows below. All infographic content provided by Constant Contact. 

Content Ideas for August

1. Back to School Sale

With a new school year about to start, now is the best time to offer a back to school sale. By  adding a coupon to your email , you can incentivize customers to get everything they need from you, before they get it elsewhere.

2. Travel and Leisure Tips

August is one of the most popular times of the year to travel. Capitalize on that theme by sending out a newsletter highlighting some of the best places to go and things to do in your area - making sure to include your business on that list.

3. Senior Citizens' Day

 ​Take this day to show appreciation for the contributions of the senior citizens in your community. You can do this in a number of ways, such as; offering a senior discount for the day, or doing a spotlight on the achievements of one of your senior citizen customers in your next email.

Welcome emails are incredibly effective. On average, 320% more revenue is attributed to them on a per email basis than other promotional emails. 

​Source: Wordstream

August Holidays to Include in Your Email Marketing

August 2nd: International Beer Day 
August 3rd: International Hangover Day
August 4th: U.S. Coast Guard Day
August 18th: Bad Poetry Day
August 21st: Senior Citizen's Day
August 26th National Hot Dog Day

August Themes for Your Email Marketing Campaigns

Back to School
Travel & Leisure
Family Fun Month
National Picnic Month
National Golf Month

80% of retail professionals indicate that email marketing is their greatest driver of customer retention. 

Source: eMarketer

By Julee Klein, Marketing Consultant & President

​Julee Klein is the President of Julee Klein Marketing LLC, a full-service digital marketing agency based in Morgan Hill, California. JKM is focused on serving small business owners in the greater Silicon Valley area. You can get in touch with Julee on LinkedIn, Twitter, Facebook, and Instagram @JKMktg

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Editor's note: JKM is a Certified Constant Contact Solutions Provider Partner. ​