Cut through the clutter with a clear brand identity for your small business.
Running a small business is like a never-ending game of whack-a-mole. New business owners face many challenges on all fronts. As a result, it can be difficult for small business owners to get in the marketplace and distinguish themselves from the competition – or maintain their competitive advantage. Effectively and consistently presenting your business to your market and drawing the right, positive attention to your products and services is imperative.
Simply developing a logo is not a enough. You need a clear and consistent brand identity.
10 Ways Your Small Business Can Improve SEO and Increase Search Rankings
All the time and attention you put into your website design and content development can be sabotaged by any number of technical search engine optimization (SEO) issues. Some SEO issues can do more harm than just lower your website’s ranking, they may make actually make your site invisible to Google and other search engines.
Through years of experience and testing, ToTheWeb has identified 21 website SEO issues in 10 categories you’ll want to audit to ensure your web pages are optimized to deliver the best possible search results in Google and other search engines.
Over Two Dozen Great Ideas for Email Marketing Content
When it comes to email marketing, sometimes the hardest part is just getting started. If your business is stalling out, instead of getting out, email newsletters on the regular, you're missing out on engaging with your most loyal customers.
Take for instance this statistic from the folks at SalesWings, "90% of customers prefer to receive company updates via newsletters over Facebook updates, according to research from Nielsen Norman Group. That same research shows at least 50% of subscribers made a purchase that was influenced by content in a newsletter."
Luckily Campaign Monitor put together this fabulous infographic that's filled with 25 great ideas for nurturing your opt-ins, nourishing your loyal customers and keeping your subscribers up to date on the latest and greatest goings-on with your brand, products, and services.