By Julee Klein, Marketing Consultant & President
Q: What’s the best strategy for old blog content and using it to bring new traffic to your website?A: Conduct a simple content audit.
If you manage a business blog, you know that even your best blog content can age faster than cheese and become just as stale. Maybe it’s still relevant as-is, or maybe a few key points need a review and an update based on industry or market developments. But knowing how to prioritize and get the most value out of this older content can be a challenge. So where to begin?
According to SEMbyotic, a digital marketing agency serving enterprise clients, you should conduct a simple content audit. Here's how they break it down in the following infographic:
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By Julee Klein, Marketing Consultant & President
How to Create Engaging Social Cards for Your Web Content
Last week we attended the Digital Transformation Day Online Conference. Important key takeaways were that millennials will make up 50% of the workforce by 2020 (That's less than two years away!) and serving up engaging content to this key group of 18- to 35-year-old consumers is very different than traditional content marketing methods.
Critical to creating engaging content is promoting it on social with compelling social cards. For example, a study by Facebook reported that users increased traffic from the platform by 250%, simply by using clickable social cards. |
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