By Julee Klein, Marketing Consultant & President
The Scoop on Keeping Your Small Business Customers Happy and Engaged
Small business owners and savvy marketers know that in order for your promotions and sales efforts to be most effective, you should know as much as possible about your potential customer; what their habits are both online and off, their income, commute habits, communication preferences, etc.
This all helps paint a picture of their needs, and helps you determine at what point your products or services could be of use to them. This type of personalized data on your customer is incredibly valuable, and one of the reasons why big data is such a rapidly growing market.
Yet for most small businesses, finding the right customer at the right time using snippets of demographic and other consumer behavior data can be time consuming and hit-or-miss. Even the best, most thoroughly researched marketing campaigns only convert a small percentage of their target audience.