Themes and Ideas for September Email Marketing Campaigns
We know it may sound a little crazy, but it's time to start thinking about the holidays and your holiday-related events and promotions. No really. According to the National Retail Federation, "each year about 40 percent of consumers begin their holiday shopping before Halloween." Now that's scary.
But while it's time to start planning your Holiday promotions, it's also time to continue executing on your email campaigns. And to that end Constant Contact has come out with a short list of themes and ideas to keep you engaged with your customers throughout the month of September. We also offer some additional tips and ideas about each theme below the infographic.
There are some amazing new features for small business users in Constant Contact.
Back in April, Constant Contact announced a set of new features that make emailing your customers and contacts easier and faster. The new features also allow your templates and content to be more powerful and provide more value to your recipients. Check out this overview video:
Get Inspired and Then Inspire Your Users to Generate Content
Brands of all sizes and stripes are finding that they can achieve better brand engagement and greater marketing success with peer-generated, authentic content than they can with more conventional, multimillion dollar campaigns.
There are a couple of reasons for the fun phenomenon. According to a 2016 survey conducted by Olapic, a visual content strategy agency, 76 percent of consumers trust peer recommendations over ads. Also, user-generated content (UGC) is much less expensive to produce and a much more efficient way of reaching customers today where they live and play - online and on social media. UGC marketing strategies rely on visual content that consumers create themselves – a much more affordable option than traditional advertising. Well, if you can inspire them to create it that is.
So let's get to it. Here are some great examples of brands inspiring fun and engaging user-generated content:
12 Key Elements Your Website Homepage Should Include
A great website homepage is built with intent and designed to serve different audiences. Think about how and why visitors may come to your website. There will be those seeking to find a solution to their problem, hoping your product or service does the trick. But there will be visitors who are still researching and gathering information as well. Your homepage will also need to help job seekers, vendors, and potential business partners find their way around, too.
A great homepage incorporates elements that will attract traffic, educate a variety of visitors, and invite conversions. These elements move visitors from "just looking" to completing their desired task and submitting a contact form and becoming a lead. Or if you're selling online, these elements will help shoppers with completing a sale and becoming a customer.