By Andrew Hansen, Copywriter
What is a Lead Magnet and Why Every Small Business Needs One
In the digital age where the majority of potential clients are targeted by businesses online, consumers often find their email inboxes bombarded with promotional deals and advertisements from one-time sign-up offers. These attempts by businesses to incentivize potential customers often miss their mark- emails go unread before deletion or are sent straight to the spam folder.
By utilizing lead magnets, small businesses can ensure they get the coveted email subscription of prospective clients by promising relevant information. In essence, lead magnets have a dual-serving purpose: potential buyers can access useful, relevant information from businesses who in turn benefit by securing the contact information of the said prospective clients.
Simply put, lead magnets attract leads. Here's what makes a good lead magnet that attracts customers:
What does web accessibility mean and does it apply to small businesses?
In 1990, the Americans with Disabilities Act (ADA) became law, and since then businesses, both large and small, have been required to make their physical business environment accessible to the differently abled.
The ADA is a broad civil rights law that seeks to shut down discrimination, whether intentional or not, of those that need physical or cognitive accommodations to have equal access to state and local governments, nonprofit organizations, labor unions, and businesses.
ADA requirements apply to any agency, organization, or business with 15 or more employees. According to the law, these entities must make “reasonable accommodations” for employees that are disabled. But there is more you need to know to avoid running afoul of the law and ADA compliance when it comes to your small business website.