By Julee Klein, Marketing Consultant & President
How to Add Philanthropy to Your Small Business Marketing
As a small business owner it can be really rewarding to see the success of your local business translate into a positive impact in your community. But it turns out that entrepreneurs who incorporate philanthropy into their business model and marketing don't just benefit from "feeling good," they also tap into additional profitability that can be essential to the success of their enterprise.
For example, you're probably already familiar with TOMS Shoes. The Santa Monica, CA based company donates one pair of shoes to a child in need for every one pair of shoes sold. To date, TOMS has given away over 75 million pairs of shoes to children in need around the world as part of its “One for One” program. Turns out that adopting a commitment to a positive social impact is good for business.
So how can you, as a small business owner, incorporate a philanthropic mission with social impact into your business model and marketing plan? We have a few ideas:
Guest post by Payman Taei, Visme.co Founder
Important considerations for growing your small business.
Growth, in and of itself, is always the sign of a healthy business. In theory, you should be a little bit larger (and stronger, and more successful) today than you were yesterday. At a certain point the results of all of your efforts begin to generate their own momentum, growing into something that is ultimately much more powerful, and closer to your long-term objectives, than when you started.
Along those lines, one key thing to consider is: growing too quickly is often just as disastrous for a company as not growing at all. Unfortunately, many people don't realize that until it's far too late. But both slow growth and rapid growth lead to a massive number of small business failures every year. The good news, both are also easily avoidable with the right perspective.