How to Create Engaging Social Cards for Your Web Content
Last week we attended the Digital Transformation Day Online Conference. Important key takeaways were that millennials will make up 50% of the workforce by 2020 (That's less than two years away!) and serving up engaging content to this key group of 18- to 35-year-old consumers is very different than traditional content marketing methods.
Critical to creating engaging content is promoting it on social with compelling social cards. For example, a study by Facebook reported that users increased traffic from the platform by 250%, simply by using clickable social cards.
Blog readability is just as important as SEO.
When it comes to content marketing, and more specifically blogs, marketers are learning that longer content and smart SEO are keys to success.
But content readability is even more critical to keeping your readers' interest and engaging them to move beyond your blog post and further through your website to the contact form. The ability for the reader to easily absorb your web content, and engage with your brand, is even more important than SEO.
Great Ideas for February Email Campaigns
Holy cow, it's already February! It's not too late to capitalize on February holidays and themes to better engage with your online communities and via email marketing.
Of course there's the obvious theme of Valentine's Day. But Constant Contact has some other really great ideas about what you can be reaching out to your customers about this month. They've also included some insightful, compelling reasons to use email marketing to nurture your biggest fans in your contact lists. Check out the infographic: